Our passion for our work is driven by an intellectual curiosity and an entrepreneurial spirit.
Greentarget’s leadership team is committed to continual learning, strategic risk-taking and informed, attentive service.
From our roots as a two-person startup, we’ve grown to become an international business staffed by more than 40 thoughtful, innovative, intense and witty communications professionals. Our team thrives on directing their full energy at the challenges our clients face every day.
Interested in joining Greentarget? Visit our careers section.
President & Founding Partner
For nearly 20 years, John has focused on conceptualizing and executing marketing strategies for financial, professional and other service businesses.
Devoted to his family and the relentless pursuit of the perfect soup stock, John enjoys traveling, cooking, playing golf, spending time outdoors and watching his kids play sports.
Aaron co-leads a truly strategic public relations firm that is fueled by a world-class team.
Aaron thrives on the controlled chaos of having three young children in many activities. (Most of the time.) He can often be found checking out live music and enjoys observing the parallels between live musicians and high-performing teams.
Executive Vice President and Director of Talent
Laura has built a strong communications career, marrying a love for public relations with a passion for politics.
When not working, she’s spending time with her family, in particular her daughter and small dog. She’s an avid science fiction fan and a “classics” queen – classic movies, music, clothes, cars and literature, to name only a few.
Director of Operations
Joe Cascio, CPA, JD
No organization can successfully grow its business without a really good numbers guy. Joe is Greentarget’s guy.
When Joe isn't crunching numbers and managing processes for Greentarget, his eyes wander to Wall Street, as he dreams of starting his own hedge fund. Despite his love of numbers, his golf scores don’t always add up, so he spends his off days hitting balls.
Senior Vice President
Steve is a seasoned, strategic communications counselor with more than two decades of experience.
When not putting his passion to work for Greentarget and its clients, Steve spends time leading the Trek Leader Section of the Boy Scouts of America’s National Camping School in the Adirondacks, where he has worked as a wilderness guide and spent much time with his family backpacking and canoeing.
Senior Vice President
Pam’s experience in PR and marketing communications spans almost two decades and a multitude of industries.
When not at work, Pam brings her passion to her love of multiple languages, international cultural experiences and discovering urban adventures with her husband and daughters, who are both learning foreign languages and teaching her what the future may hold.
Director of Content & Editorial Strategy
After a career working for some of the world’s most respected news outlets, Brandon brings his passion for journalistic storytelling to Greentarget’s clients.
When not at work, Brandon can be found tooling around Chicago, where he lives with his twin daughters. He spends his spare time enjoying neighborhood theater, live readings and drink specials around the city.
Director of Digital & Analytics
John Matthew Upton
A digital native, “JM” drives the creative application of data and digital techniques within Greentarget’s public relations practice.
Obsessed with science fiction and fantasy football, when JM isn’t stuck in a book or glued to the latest NFL player evaluations, he’s most likely searching for new culinary experiences in Chicago.
Director of Research and Planning
Betsy leads Greentarget’s award-winning Research and Market Intelligence team to design and execute quantitative and qualitative research campaigns.
As a lifelong White Sox fan, Betsy is trying to persuade her children that the Sox are the only baseball team in Chicago. She relishes spending time with family biking, hiking and taking advantage of the diverse Midwest topography in Door County.
Senior Vice President, Media Relations
A self-proclaimed 24/7 news junkie, Ted has spent his career developing, executing and managing media relations campaigns for professional, financial services and technology clients.
When Ted is not tuned into the news, he is huge fan of horology and wine, particularly Bordeaux. He loves music, soccer, tennis, spending time with his family and most of all, being a dad.
VP, Media Relations
Lisa is a sharpshooter when it comes to media relations. Starting as an intern and one of Greentarget’s first employees, she has gone on to relentlessly deliver high-quality media results for clients
During college basketball season, Lisa can be found cheering on her Indiana University Hoosiers. However, in recent years, her free time is dedicated to motherhood, and chasing her active toddler around Chicago’s spectacular neighborhood playgrounds.
Abby Aylman Cohen
Abby’s heart belongs to strategic communications, but she has a head for financial services.
Abby walks fast, talks fast and wears too much black — just like any good native New Yorker.
Ashley knows that details can make or break a communications strategy.
While Ashley’s passion for travel has led her to explore almost every country in Western Europe, including trying her hand at canyon jumping in Switzerland, these days she can be found enjoying time with her two daughters and cherishing any rare opportunity to sleep.
Christian is a trusted communications specialist and a strategic mentor.
A lifelong swimmer and athlete, Christian keeps his competitive spirit alive through various activities including Ironman-distance triathlons, skiing and running. He is also an avid history nerd, lover of musicals and a life-long Detroit sports fan.
Bringing years of in-house experience at top legal and consulting firms, Abby easily anticipates what clients need – often before they realize it themselves.
Abby strives to become a better horsewoman – from learning about the care and management of horses, to competing in local shows, to exploring new trails at home and in Montana. She is also a certified scuba-diver and loves watching her Chicago Bears win.
Having worked with some of the world’s largest food companies, government agencies and in-house with a non-profit business entity, Padraic is a brand perception aficionado. This comes in handy when executing a communications strategy for professional service clients whose brand can play a big role in generating new business.
Padraic is an enthusiast of skiing, golf, craft beer and delicious food, and not-so-secretly an avid Phish fan.
Having earned chops in healthcare and consumer PR, Matt understands the crucial role strategic communication plays in both B2B and B2C communications.
When Matt has free time, it’s usually spent making music or hanging out with his fiancé, Bailey, and their 1-year old pup, Layla. He is also a fan of organized crime history, bourbon and, of course, the Chicago Cubs.
After growing up in his parents’ newsroom and working for more than a decade in the news media, Paul has a keen understanding of what makes content sing.
When Paul’s not editing copy or recording podcasts, he’s usually spending time with his wife and son or cheering on the Chicago Cubs – often all at the same time.
Drawing from years of public relations agency experience, as well as several years working in film and television production, Annie brings a critical eye to all aspects of media relations.
In her spare time, Annie enjoys cooking and baking, fitness, learning new languages, and exercising her singing chops at karaoke.
Jessica is a communications specialist. She scours the news to stay on top of current events, especially corporate, healthcare, litigation and labor and employment matters, to ensure clients consistently connect with reporters for the latest news most relevant to their practices.
While not plotting the next media roundtable or chasing down the latest news story, Jessica can be found obsessively checking off places on her Travel Bucket List and sampling the variety of food and music that Chicago offers.
Market Research Analyst
Sonia is a data junkie with a financial analyst background. She loves uncovering hidden patterns from a mess of data, allowing her to provide cutting-edge research to Greentarget’s clients.
Her passion for traveling and learning about different cultures has led her around Europe and helped foster a newfound love for cycling, notably around the beautiful canal towns in the Netherlands.