Striving for a work environment that puts talent first is what motivated Aaron to co-found Greentarget in 2005. To this day, he co-leads the firm fueled by a world-class team and a culture that promotes the personal and professional stretch.
Aaron’s big-picture perspective underpins his strategic guidance for clients in all aspects of marketing communications with an emphasis on crisis management, thought leadership marketing, internal communications, litigation support, message development and media training. He loves nothing more than a good quote and an ambiguous client challenge.
Aaron knows that inspiration can come from anywhere and is constantly seeking out opportunities for innovation at Greentarget, whether improving firm processes, making sure new service offerings stick or finding ways to make clients and employees happy. He is also highly involved in the national PR community and recently served as a board member for the PR Council for three years.
Previously, Aaron was a spokesperson for SBC/Ameritech (now AT&T), and he leverages that experience to regularly provide media training to top executives in preparation for high-profile media inquiries and speaking engagements. He began his career as an in-house public affairs representative for Caterpillar and has supported AT&T, United Airlines and Firestone on crisis and issues management.
Aaron thrives on the controlled chaos of having three young children in many activities. (Most of the time.) He can often be found checking out live music and enjoys observing the parallels between live musicians and high-performing teams.