Striving for a work environment that puts talent first is what motivated Aaron to co-found Greentarget in 2005. To this day, he co-leads the firm fueled by a world-class team and a culture that promotes the personal and professional stretch.
Aaron’s big-picture perspective underpins his strategic guidance for professional services firms in all aspects of marketing communications with an emphasis on crisis management, thought leadership marketing, internal communications, litigation support, message development and media training. He loves nothing more than a good quote and an ambiguous client challenge.
Aaron has a passion for exploring the evolving definition of “authority” and the most effective approaches to establishing true authority within today’s sea of noise. He hosts a podcast on the subject, “Authority Figures,” which features guests from varied backgrounds who help deconstruct the nature of authority and its applications to a broad set of industries and interests.
Aaron knows that inspiration can come from anywhere and is constantly seeking out opportunities for innovation at Greentarget, ranging from improving firm processes, making sure new service offerings stick, and exploring practices to enhance the overall well-being of the Greentarget team.
Previously, Aaron held roles as a spokesperson for SBC/Ameritech (now AT&T) and leverages that experience to regularly provide media training to senior executives in preparation for high-profile media inquiries and speaking engagements. He began his career as an in-house public affairs representative for Caterpillar.
Aaron thrives on the controlled chaos of having three children with wide ranging interests and involvement in numerous activities ranging from dance to hockey to music. He can often be found checking out live music and is fascinated by the parallels between live musicians and high-performing teams.