Greentarget helps professional services firms create unique positions of authority.
We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.
Learn moreFake News Research Report 2021: Combatting Misinformation & Disinformation
As “fake news” continues to plague journalism – and arguably, democracy itself – journalists are pessimistic that their own efforts, self-policing by Big Tech and government efforts are enough to turn the tide.
For a breakdown of journalists’ sentiment and some potential remedies, check out the report today.
Download Fake News 2021Authority Figures Podcast
Join Greentarget’s Aaron Schoenherr and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry.
Listen NowDobbs v. Jackson Women’s Health Organization Discussion Guide for Communicators
Greentarget is advising clients on communications considerations surrounding SCOTUS’s ruling on Dobbs v. Jackson Women’s Health. We’ve created a discussion guide designed specifically for the unique dynamics professional services firms must navigate in their communications considerations.
View The Guide:Why Your Professional Services Firm Should Engage With the Media – and How to Do it Right
Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget, explains how companies can earn credibility through thoughtful media relations.
Learn MoreHow Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’
Learn how Greentarget helped a client establish themselves as an authority in a crowded subject area.
Read MoreUsing Research to Showcase Insights in the Global M&A Disputes Landscape
Building on our longstanding partnership with the Berkeley Research Group, a world-renowned consulting firm, Greentarget created a research and market intelligence campaign to assess the global state of M&A disputes across a variety of industries and sectors. The results delivered valuable insights into the M&A landscape, setting the stage for authoritative, news-generating headlines.
Read The ReportOur team has delivered stellar results for clients in diverse industries.
Why We Do What We Do
We believe that the principles of journalism play a critical role in creating a smarter conversation.
We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.
We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.
We believe that Greentarget has a responsibility to contribute to a smarter conversation.
We help professional services organizations direct the conversation across five complementary service offerings:
Earned Media Influence
We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.
Learn moreResearch & Market Intelligence
We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.
Learn moreContent & Editorial
We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.
Learn moreDigital
We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.
Learn moreSpecial Situations
Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.
Learn moreJune 29, 2022
5 Tips for Persuasive Executive Communications
June 9, 2022
Elon Musk is Wrong About Twitter. How Should Authorities Respond?
May 23, 2022
It’s Time To Rethink Your Executive Communications Platform. Here’s How.
May 9, 2022
Dobbs v. Jackson Women’s Health Organization Discussion Guide for Communicators
April 27, 2022
Don’t Let The Great Resignation Derail Your Company’s Communications Strategy – Lean Into Your PR Firm
April 19, 2022
10 Tips for Video Interviews with Reporters
April 12, 2022
Talking to the media can feel risky. Here’s why you should – and the right way to do it.
April 11, 2022
How Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’
March 31, 2022
Positioning Your Firm as a Trusted Broadcast Media Authority: How the Game Has Changed
March 28, 2022
Driving Awareness About Youth Homelessness
March 24, 2022
Authority Figures Episode 8: Thinking of Fake News as a Chaos Problem
March 21, 2022
As Ketanji Brown Jackson’s Confirmation Hearings Commence, How Should Professional Services Organizations Decide to Weigh In?
We counsel those that counsel the world’s most sophisticated businesses.
