Greentarget helps professional services firms create unique positions of authority.
We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.
Learn moreHow to Win and Protect Client Relationships In the Age of Remote Engagement
We asked 75 in-house counsel about the range and value of communication tools that law firms have used to reach out to clients and prospects since the start of the pandemic. Here’s what we found.
Download the reportFake News 2020: Combatting Misinformation & Disinformation
In the lead up to one of the most anticipated elections in generations, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news.
Download Fake News 2020Authority in the COVID Moment
In the first episode of Authority Figures, host Aaron Schoenherr and History Factory Managing Director Jason Dressel discuss the COVID-19 Corporate Memory project, rising above the noise of standard thought leadership, and how every organization will have its COVID moment.
Listen nowOur team has delivered stellar results for clients in diverse industries.
Why We Do What We Do
We believe that the principles of journalism play a critical role in creating a smarter conversation.
We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.
We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.
We believe that Greentarget has a responsibility to contribute to a smarter conversation.
We help B2B organizations direct the conversation across five complementary service offerings:
Earned Media Influence
We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.
Learn moreResearch & Market Intelligence
We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.
Learn moreContent & Editorial
We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.
Learn moreDigital
We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.
Learn moreSpecial Situations
Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.
Learn moreJanuary 25, 2021
What’s It Like to Be an Intern During a Global Pandemic?
December 18, 2020
Authority Figures Episode 2: Using Data to Create Transparency and Authority Within Your Organization
December 10, 2020
Professional Services Firms Need a New Kind of Content Strategy
December 2, 2020
In Era of Remote Engagement, Actionable Guidance Remains Crucial in Law Firm Communications, New Study Finds
December 1, 2020
How to Win and Protect Client Relationships In the Age of Remote Engagement
November 30, 2020
How PR and Journalism Can Work Together to Fight Fake News
November 19, 2020
Authority in the COVID Moment
November 5, 2020
The Elevated CEO
October 27, 2020
Despite Pessimism About Their Profession, Journalists Stand Ready to Fight Fake News, Survey Says
October 26, 2020
Fake News 2020: Combatting Misinformation & Disinformation
October 1, 2020
Voice of the Client Research: A Tool for Uncovering Your Clients’ Pain Points
July 29, 2020
Smarter Conversations: Writing With Authority
We counsel those that counsel the world’s most sophisticated businesses.
