Greentarget helps professional services firms create unique positions of authority.
We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.
Learn more2022 State of DEI Content
Business leaders are facing increased pressure to advance DEI goals. In response, they seek more guidance from their law and professional services firms on how to demonstrate their DEI progress.
Greentarget’s first-ever State of DEI Content Report draws from the perspectives of 200 C-suite executives and in-house counsel to understand what types of DEI content decision-makers are seeking, and the extent to which their outside firms are meeting those needs.
2022 State of Digital & Content Marketing Report
If the world seemed like a turbulent place three years ago, the COVID-19 pandemic and the economic, social and political upheaval that followed have ushered in a new era marked by volatility and a blistering news cycle.
Our 10th Executive Survey found that top law firm CMOs and in-house counsel value trusted editors and established outlets that can sift through the noise and tell what matters most for them and their businesses.
Read the ReportAuthority Figures Podcast
Join Greentarget’s Aaron Schoenherr and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry.
Listen NowWhy Your Professional Services Firm Should Engage With the Media – and How to Do it Right
Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget, explains how companies can earn credibility through thoughtful media relations.
Learn MoreDeploying Research to Uncover Trends in a Fast-Moving M&A Dispute Landscape
Berkeley Research Group (BRG), a leading consulting firm, tapped Greentarget to lead its third annual M&A disputes research campaign. Greentarget’s research uncovered the implications of geopolitical and economic conditions on global M&A disputes – critical information for BRG’s legal and finance clients. Subsequent media relations efforts bolstered BRG’s reputation and web traffic.
Read The ReportCongratulations to Greentarget’s Diana Dixon and Chau Nguyen for being named 2023 PRNews Top Women Award Honorees!
View the Awards:Our team has delivered stellar results for clients in diverse industries.
Why We Do What We Do
We believe that the principles of journalism play a critical role in creating a smarter conversation.
We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.
We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.
We believe that Greentarget has a responsibility to contribute to a smarter conversation.
We help professional services organizations direct the conversation across five complementary service offerings:
Earned Media Influence
We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.
Learn moreResearch & Market Intelligence
We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.
Learn moreContent & Editorial
We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.
Learn moreDigital
We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.
Learn moreSpecial Situations
Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.
Learn moreJune 1, 2023
Don’t Make Bad News Worse: How Executives Should Communicate Tough Decisions to Stakeholders
May 11, 2023
Ad Hoc B2B Marketing Doesn’t Cut It. How (and Why) to Adopt a Campaign Orientation
April 27, 2023
When Law Firms Go Public: 5 Strategies for Effective IPO Communication
April 13, 2023
How to Make Your Internship Program a Pipeline for Gen Z Talent — Prioritizing DEI and Social Impact
April 4, 2023
Deploying Research to Uncover Trends in a Fast-Moving M&A Dispute Landscape
March 30, 2023
Is Your Firm In M&A Talks? Don’t Go Silent With Internal Stakeholders
March 16, 2023
Navigating Economic Headwinds: 3 Strategies for Marketers to Boost Client Retention in 2023
March 14, 2023
How Social Media Strategy Enhanced Brand Awareness for an Elite Higher Ed Institution
March 2, 2023
The Law Firm Profit Boom is Over: How to Talk About Firm Financials After a Challenging Year.
February 14, 2023
Dear Thought Leaders: If ChatGPT Can Do What You Do, You’ve Got a Problem
January 26, 2023
Your Clients Have Questions About DEI. Here Are 3 Ways CMOs Should Respond
January 19, 2023
The Tragedy of Sam Bankman-Fried (And Why Every CEO Needs a PR Fool)
We counsel those that counsel the world’s most sophisticated businesses.
