Greentarget helps professional services firms create unique positions of authority.
We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.
Learn moreFake News Research Report 2021: Combatting Misinformation & Disinformation
As “fake news” continues to plague journalism – and arguably, democracy itself – journalists are pessimistic that their own efforts, self-policing by Big Tech and government efforts are enough to turn the tide.
For a breakdown of journalists’ sentiment and some potential remedies, check out the report today.
Download Fake News 2021Authority Figures Podcast
Join Greentarget’s Aaron Schoennher and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry.
Listen NowHow to Win and Protect Client Relationships In the Age of Remote Engagement
We asked 75 in-house counsel about the range and value of communication tools that law firms have used to reach out to clients and prospects since the start of the pandemic. Here’s what we found.
Download the reportOur team has delivered stellar results for clients in diverse industries.
Why We Do What We Do
We believe that the principles of journalism play a critical role in creating a smarter conversation.
We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.
We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.
We believe that Greentarget has a responsibility to contribute to a smarter conversation.
We help B2B organizations direct the conversation across five complementary service offerings:
Earned Media Influence
We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.
Learn moreResearch & Market Intelligence
We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.
Learn moreContent & Editorial
We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.
Learn moreDigital
We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.
Learn moreSpecial Situations
Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.
Learn moreDecember 21, 2021
Authority Figures Episode 7: Insights from Greentarget’s 2021 Fake News report
December 14, 2021
How Professional Services Firms Can – and Should – Apply an ESG Lens When Making Decisions About New Clients
December 8, 2021
Infuse Your Executive Communications with the Power of Persuasion
November 17, 2021
Two Things Journalists Get Wrong About Fake News
November 3, 2021
Fake News 2021: Combating Misinformation & Disinformation In a Polarized World
October 12, 2021
In Financial Services, Don’t Sell Your Product, Sell Your People
October 5, 2021
Communicating CEO Accountability in an Era of Social Reform
October 1, 2021
Ace Your Next Media Interview: Tips & Tricks from PR Pros
September 20, 2021
How a Baseball Team’s PR Flub Can Be Instructive for Professional Services Organizations
September 16, 2021
Communicating Your CEO Transition to Stakeholders and the Public
September 8, 2021
Do Journalists Think It’s Time to Hold Social Media Accountable for Fake News?
August 18, 2021
Authentic Communication Requires Vulnerability and a Willingness to Listen
We counsel those that counsel the world’s most sophisticated businesses.
