Greentarget helps professional services firms create unique positions of authority.
We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.Learn more
Fake News Research Report 2021: Combatting Misinformation & Disinformation
As “fake news” continues to plague journalism – and arguably, democracy itself – journalists are pessimistic that their own efforts, self-policing by Big Tech and government efforts are enough to turn the tide.
For a breakdown of journalists’ sentiment and some potential remedies, check out the report today.Download Fake News 2021
Authority Figures Podcast
Join Greentarget’s Aaron Schoenherr and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry.Listen Now
Dobbs v. Jackson Women’s Health Organization Discussion Guide for Communicators
Greentarget is advising clients on communications considerations surrounding SCOTUS’s ruling on Dobbs v. Jackson Women’s Health. We’ve created a discussion guide designed specifically for the unique dynamics professional services firms must navigate in their communications considerations.View The Guide:
Why Your Professional Services Firm Should Engage With the Media – and How to Do it Right
Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget, explains how companies can earn credibility through thoughtful media relations.Learn More
How Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’
Learn how Greentarget helped a client establish themselves as an authority in a crowded subject area.Read More
Using Research to Showcase Insights in the Global M&A Disputes Landscape
Building on our longstanding partnership with the Berkeley Research Group, a world-renowned consulting firm, Greentarget created a research and market intelligence campaign to assess the global state of M&A disputes across a variety of industries and sectors. The results delivered valuable insights into the M&A landscape, setting the stage for authoritative, news-generating headlines.Read The Report
Our team has delivered stellar results for clients in diverse industries.
Why We Do What We Do
We believe that the principles of journalism play a critical role in creating a smarter conversation.
We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.
We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.
We believe that Greentarget has a responsibility to contribute to a smarter conversation.
We help professional services organizations direct the conversation across five complementary service offerings:
Earned Media Influence
We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.Learn more
Research & Market Intelligence
We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.Learn more
Content & Editorial
We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.Learn more
We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.Learn more
Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.Learn more