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Greentarget

Greentarget

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Greentarget helps professional services firms create unique positions of authority.

We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.

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2022 State of DEI Content

Business leaders are facing increased pressure to advance DEI goals. In response, they seek more guidance from their law and professional services firms on how to demonstrate their DEI progress.

Greentarget’s first-ever State of DEI Content Report draws from the perspectives of 200 C-suite executives and in-house counsel to understand what types of DEI content decision-makers are seeking, and the extent to which their outside firms are meeting those needs.

See the Findings

2022 State of Digital & Content Marketing Report

If the world seemed like a turbulent place three years ago, the COVID-19 pandemic and the economic, social and political upheaval that followed have ushered in a new era marked by volatility and a blistering news cycle.

Our 10th Executive Survey found that top law firm CMOs and in-house counsel value trusted editors and established outlets that can sift through the noise and tell what matters most for them and their businesses.

Read the Report

Why Your Professional Services Firm Should Engage With the Media – and How to Do it Right

Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget,  explains how companies can earn credibility through thoughtful media relations.

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Deploying Research to Uncover Trends in a Fast-Moving M&A Dispute Landscape

Berkeley Research Group (BRG), a leading consulting firm, tapped Greentarget to lead its third annual M&A disputes research campaign. Greentarget’s research uncovered the implications of geopolitical and economic conditions on global M&A disputes – critical information for BRG’s legal and finance clients. Subsequent media relations efforts bolstered BRG’s reputation and web traffic.

Read The Report

How Social Media Strategy Enhanced Brand Awareness for an Elite Higher Education

 

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Our team has delivered stellar results for clients in diverse industries.

Professional Services

Bringing expert counsel to sophisticated businesses.

Legal

Counseling law firms for nearly 20 years.

Accounting

Deep experience in tax, audit, compliance and more.

Commercial Real Estate

Creating winning PR strategies for companies in a rapidly evolving sector.

Financial Services

Differentiating clients in a high-stakes, highly regulated industry.

Management Consulting

Counseling those who counsel the world’s most sophisticated businesses.

Why We Do What We Do

We believe that the principles of journalism play a critical role in creating a smarter conversation.

We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.

We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.

We believe that Greentarget has a responsibility to contribute to a smarter conversation.

See how we work

We help professional services organizations direct the conversation across five complementary service offerings:

Earned Media Influence

We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.

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Research & Market Intelligence

We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.

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Content & Editorial

We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.

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Digital

We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.

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Special Situations

Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.

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Blog
September 21, 2023

ESG Advisors: To Stand Out from the Crowd, Establish a Unique Position of Authority

Resource
September 7, 2023

Client Retention Guide for Professional Services Firms

Resource
August 24, 2023

ChatGPT Article Roundup: A Curated Resource for Marketing & PR Professionals

Blog
August 17, 2023

Purpose Driven: Gen Z Journalists on AI, Social Media and the Future of Journalism 

Blog
August 10, 2023

How to Respond When Your Firm’s Private Information is Leaked to the Press

Resource
July 27, 2023

The CMO’s Guide to Effective CEO Communication:  Battle-Tested Strategies for Leadership Communications

Blog
June 29, 2023

Appealing to Next-Generation Stakeholders: Build Trust by Embracing Transparency and Authenticity

Blog
June 1, 2023

Don’t Make Bad News Worse: How Executives Should Communicate Tough Decisions to Stakeholders

Blog
May 11, 2023

Ad Hoc B2B Marketing Doesn’t Cut It. How (and Why) to Adopt a Campaign Orientation

Blog
April 27, 2023

When Law Firms Go Public: 5 Strategies for Effective IPO Communication

Blog
April 13, 2023

How to Make Your Internship Program a Pipeline for Gen Z Talent — Prioritizing DEI and Social Impact

Case Study
April 4, 2023

Deploying Research to Uncover Trends in a Fast-Moving M&A Dispute Landscape

See All Insights >

We counsel those that counsel the world’s most sophisticated businesses.

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Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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