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Greentarget

Greentarget

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Greentarget helps professional services firms create unique positions of authority.

We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.

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2022 State of DEI Content

Business leaders are facing increased pressure to advance DEI goals. In response, they seek more guidance from their law and professional services firms on how to demonstrate their DEI progress.

Greentarget’s first-ever State of DEI Content Report draws from the perspectives of 200 C-suite executives and in-house counsel to understand what types of DEI content decision-makers are seeking, and the extent to which their outside firms are meeting those needs.

2022 State of Digital & Content Marketing Report

If the world seemed like a turbulent place three years ago, the COVID-19 pandemic and the economic, social and political upheaval that followed have ushered in a new era marked by volatility and a blistering news cycle.

Our 10th Executive Survey found that top law firm CMOs and in-house counsel value trusted editors and established outlets that can sift through the noise and tell what matters most for them and their businesses.

Read the Report

Authority Figures Podcast

Join Greentarget’s Aaron Schoenherr and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry.

Listen Now

Why Your Professional Services Firm Should Engage With the Media – and How to Do it Right

Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget,  explains how companies can earn credibility through thoughtful media relations.

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How Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’

Learn how Greentarget helped a client establish themselves as an authority in a crowded subject area.

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Analyzing Biotech Reporting Practices Amid a Paradigm Shift in Corporate Governance

We collaborated with cutting-edge law firm Fenwick to craft a two-tiered survey assessing the marketplace reporting practices of biotech companies in light of a changing ESG landscape. Our report of the results generated actionable guidance for industry leaders and stirred press coverage.

Read The Report

Our team has delivered stellar results for clients in diverse industries.

Professional Services

Bringing expert counsel to sophisticated businesses.

Legal

Counseling law firms for nearly 20 years.

Accounting

Deep experience in tax, audit, compliance and more.

Commercial Real Estate

Creating winning PR strategies for companies in a rapidly evolving sector.

Financial Services

Differentiating clients in a high-stakes, highly regulated industry.

Management Consulting

Counseling those who counsel the world’s most sophisticated businesses.

Why We Do What We Do

We believe that the principles of journalism play a critical role in creating a smarter conversation.

We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.

We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.

We believe that Greentarget has a responsibility to contribute to a smarter conversation.

See how we work

We help professional services organizations direct the conversation across five complementary service offerings:

Earned Media Influence

We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.

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Research & Market Intelligence

We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.

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Content & Editorial

We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.

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Digital

We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.

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Special Situations

Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.

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Blog
March 16, 2023

Navigating Economic Headwinds: 3 Strategies for Marketers to Boost Client Retention in 2023

Case Study
March 14, 2023

How Social Media Strategy Enhanced Brand Awareness for an Elite Higher Ed Institution

Blog
March 2, 2023

The Law Firm Profit Boom is Over: How to Talk About Firm Financials After a Challenging Year.

Blog
February 14, 2023

Dear Thought Leaders: If ChatGPT Can Do What You Do, You’ve Got a Problem

Blog
January 26, 2023

Your Clients Have Questions About DEI. Here Are 3 Ways CMOs Should Respond

Blog
January 19, 2023

The Tragedy of Sam Bankman-Fried (And Why Every CEO Needs a PR Fool)

Research Report
December 20, 2022

2022 State of DEI Content Report

Blog
December 14, 2022

The State of Digital Content Now: What Marketers and Communicators Need to Know Heading into 2023

Blog
October 26, 2022

Reputational Risk and Litigation: How to Balance PR and Legal Counsel

Blog
October 11, 2022

Insurance Marketers: It’s Time to Humanize Your Comms Strategy

Case Study
October 5, 2022

Deploying Proprietary Research Techniques to Better Understand ESG in the Biotech Sector

Blog
September 28, 2022

5 Reasons to Engage PR Counsel at the Executive Committee Level

See All Insights >

We counsel those that counsel the world’s most sophisticated businesses.

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Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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