Greentarget helps professional services firms create unique positions of authority.
We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.
Learn moreAuthority Figures Podcast
Join Greentarget’s Aaron Schoennher and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry.
Listen NowHow to Win and Protect Client Relationships In the Age of Remote Engagement
We asked 75 in-house counsel about the range and value of communication tools that law firms have used to reach out to clients and prospects since the start of the pandemic. Here’s what we found.
Download the reportFake News 2020: Combatting Misinformation & Disinformation
In the lead up to one of the most anticipated elections in generations, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news.
Download Fake News 2020Our team has delivered stellar results for clients in diverse industries.
Why We Do What We Do
We believe that the principles of journalism play a critical role in creating a smarter conversation.
We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.
We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.
We believe that Greentarget has a responsibility to contribute to a smarter conversation.
We help B2B organizations direct the conversation across five complementary service offerings:
Earned Media Influence
We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.
Learn moreResearch & Market Intelligence
We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.
Learn moreContent & Editorial
We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.
Learn moreDigital
We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.
Learn moreSpecial Situations
Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.
Learn moreSeptember 16, 2021
Communicating Your CEO Transition to Stakeholders and the Public
September 8, 2021
Do Journalists Think It’s Time to Hold Social Media Accountable for Fake News?
August 18, 2021
Authentic Communication Requires Vulnerability and a Willingness to Listen
August 11, 2021
As a Leader, Your Authority Hinges on Skilled Participation
August 3, 2021
‘Kill the Story’ Is Bad PR Strategy. Here’s How to Respond Instead.
July 28, 2021
No CEO Left Behind
July 21, 2021
Take These Steps to Protect and Fortify Your Firm’s Reputation in the Age of Cancel Culture
July 15, 2021
Law Firm M&A: Helping Clients Understand the Value of Your Imminent Merger
June 28, 2021
Welcome to the Next Normal
June 16, 2021
How to Evolve and Strengthen Your Post-Pandemic Internal Communications Strategy
June 15, 2021
Authority Figures Episode 6: Ad Tech and the Dissemination of Fake News
June 8, 2021
Authority Figures Episode 5: Good Old-Fashioned Journalism Meets Good Old-Fashioned PR
We counsel those that counsel the world’s most sophisticated businesses.
