Greentarget helps professional services firms create unique positions of authority.

We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.

2022 State of DEI Content

Business leaders are facing increased pressure to advance DEI goals. In response, they seek more guidance from their law and professional services firms on how to demonstrate their DEI progress.

Greentarget’s first-ever State of DEI Content Report draws from the perspectives of 200 C-suite executives and in-house counsel to understand what types of DEI content decision-makers are seeking, and the extent to which their outside firms are meeting those needs.

2022 State of Digital & Content Marketing Report

If the world seemed like a turbulent place three years ago, the COVID-19 pandemic and the economic, social and political upheaval that followed have ushered in a new era marked by volatility and a blistering news cycle.

Our 10th Executive Survey found that top law firm CMOs and in-house counsel value trusted editors and established outlets that can sift through the noise and tell what matters most for them and their businesses.

Authority Figures Podcast

Join Greentarget’s Aaron Schoenherr and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry.

Why Your Professional Services Firm Should Engage With the Media – and How to Do it Right

Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget,  explains how companies can earn credibility through thoughtful media relations.

How Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’

Learn how Greentarget helped a client establish themselves as an authority in a crowded subject area.

Analyzing Biotech Reporting Practices Amid a Paradigm Shift in Corporate Governance

We collaborated with cutting-edge law firm Fenwick to craft a two-tiered survey assessing the marketplace reporting practices of biotech companies in light of a changing ESG landscape. Our report of the results generated actionable guidance for industry leaders and stirred press coverage.