Greentarget helps professional services firms create unique positions of authority.
We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.
Learn more2022 State of Digital & Content Marketing Report
If the world seemed like a turbulent place three years ago, the COVID-19 pandemic and the economic, social and political upheaval that followed have ushered in a new era marked by volatility and a blistering news cycle.
Our 10th Executive Survey found that top law firm CMOs and in-house counsel value trusted editors and established outlets that can sift through the noise and tell what matters most for them and their businesses.
Read the ReportAuthority Figures Podcast
Join Greentarget’s Aaron Schoenherr and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry.
Listen NowWhy Your Professional Services Firm Should Engage With the Media – and How to Do it Right
Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget, explains how companies can earn credibility through thoughtful media relations.
Learn MoreHow Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’
Learn how Greentarget helped a client establish themselves as an authority in a crowded subject area.
Read MoreAnalyzing Biotech Reporting Practices Amid a Paradigm Shift in Corporate Governance
We collaborated with cutting-edge law firm Fenwick to craft a two-tiered survey assessing the marketplace reporting practices of biotech companies in light of a changing ESG landscape. Our report of the results generated actionable guidance for industry leaders and stirred press coverage.
Read The ReportOur team has delivered stellar results for clients in diverse industries.
Why We Do What We Do
We believe that the principles of journalism play a critical role in creating a smarter conversation.
We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.
We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.
We believe that Greentarget has a responsibility to contribute to a smarter conversation.
We help professional services organizations direct the conversation across five complementary service offerings:
Earned Media Influence
We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.
Learn moreResearch & Market Intelligence
We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.
Learn moreContent & Editorial
We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.
Learn moreDigital
We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.
Learn moreSpecial Situations
Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.
Learn moreOctober 26, 2022
Reputational Risk and Litigation: How to Balance PR and Legal Counsel
October 11, 2022
Insurance Marketers: It’s Time to Humanize Your Comms Strategy
October 5, 2022
Deploying Proprietary Research Techniques to Better Understand ESG in the Biotech Sector
September 28, 2022
5 Reasons to Engage PR Counsel at the Executive Committee Level
September 14, 2022
Determining Your Executive Communications Strategy: Considerations and Questions to Guide Your Plan
September 7, 2022
Authority as ROI: A New Way to Think About Measurement
August 17, 2022
Authorities as Activists: How Business Leaders Can Use Their Platform to Combat Fake News
August 11, 2022
How to Leverage Your PR Agency During a Staffing Transition
August 10, 2022
Using Research to Showcase Insights in the Global M&A Disputes Landscape
August 1, 2022
An Open Letter to CEOs Facing a PR Crisis: 7 Truths You Need to Hear
July 20, 2022
Start-Ups Competing for VC Cash Need an Effective PR Strategy
July 13, 2022
Is Video the Missing Link in Your Firm’s Communication Strategy?
We counsel those that counsel the world’s most sophisticated businesses.
