Greentarget helps professional services firms create unique positions of authority.
We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.
Learn moreAuthority Figures Episode 6: Ad Tech and the Dissemination of Fake News
Some big names in ad tech have gone public in recent months as advertisers look for programmatic ways to get in front of consumers. But is the rise of ad tech also fueling the rise of fake news?
After watching the phenomenon for years, CNBC’s Megan Graham thinks it is. In this episode of Authority Figures, Graham and host Aaron Schoenherr discuss the proliferation of copy-cat sites trying to game the ad tech space and how things have gotten worse since the start of the pandemic. The problem is hitting traditional newsrooms and reporters like Graham, who demonstrates the problem in real time during this episode
Listen NowHow to Win and Protect Client Relationships In the Age of Remote Engagement
We asked 75 in-house counsel about the range and value of communication tools that law firms have used to reach out to clients and prospects since the start of the pandemic. Here’s what we found.
Download the reportFake News 2020: Combatting Misinformation & Disinformation
In the lead up to one of the most anticipated elections in generations, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news.
Download Fake News 2020Our team has delivered stellar results for clients in diverse industries.
Why We Do What We Do
We believe that the principles of journalism play a critical role in creating a smarter conversation.
We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.
We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.
We believe that Greentarget has a responsibility to contribute to a smarter conversation.
We help B2B organizations direct the conversation across five complementary service offerings:
Earned Media Influence
We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.
Learn moreResearch & Market Intelligence
We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.
Learn moreContent & Editorial
We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.
Learn moreDigital
We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.
Learn moreSpecial Situations
Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.
Learn moreJune 16, 2021
How to Evolve and Strengthen Your Post-Pandemic Internal Communications Strategy
June 15, 2021
Authority Figures Episode 6: Ad Tech and the Dissemination of Fake News
June 8, 2021
Authority Figures Episode 5: Good Old-Fashioned Journalism Meets Good Old-Fashioned PR
June 1, 2021
Authority Figures Episode 4: A Seat at the Table
May 25, 2021
Authority Figures Episode 3: The Racial Reckoning and Going Beyond the Performative
May 17, 2021
Risk, Reward & Serendipity: Why Authorities Should Take A Chance and Speak to the Media
May 4, 2021
Establishing Law Firm as Premier AR/VR Advisor
April 20, 2021
How to Decide If You Should Speak Out On Social Issues – And What To Say
March 29, 2021
For Women’s History Month, We Look Back – And Think Ahead
March 22, 2021
How the CMO Became the C-Suite’s New Utility Player
February 10, 2021
Award-Winning Research Campaign Solidifies Global Asset Managers’ Leading Role Among Responsible Investors
February 2, 2021
True Authority Requires a POV. Here’s How to Find It.
We counsel those that counsel the world’s most sophisticated businesses.
