Our passion for our work is driven by an intellectual curiosity and an entrepreneurial spirit.
Greentarget’s leadership team is committed to continual learning, strategic risk-taking and informed, attentive service.
From our roots as a two-person startup, we’ve grown to become an international business staffed by more than 40 thoughtful, innovative, intense and witty communications professionals. Our team thrives on directing their full energy at the challenges our clients face every day.
Interested in working with Greentarget? Contact Christian Erard, Director of Client Development.
Interested in joining Greentarget? Visit our careers section.
President & Founding Partner
For nearly 20 years, John has focused on conceptualizing and executing marketing strategies for financial, professional and other service businesses.
Devoted to his family and the relentless pursuit of the perfect soup stock, John enjoys traveling, cooking, playing golf, spending time outdoors and watching his kids play sports.
Aaron co-leads a truly strategic public relations firm that is fueled by a world-class team and a culture that promotes the personal and professional stretch.
Aaron thrives on the controlled chaos of having three children with wide ranging interests and involvement in numerous activities ranging from dance to hockey to music. He can often be found checking out live music and is fascinated by the parallels between live musicians and high-performing teams.
Executive Vice President and Director of Talent
Laura has built a strong communications career, marrying a love for public relations with a passion for politics.
When not working, she’s spending time with her family, in particular her daughter and small dog. She’s an avid science fiction fan and a “classics” queen – classic movies, music, clothes, cars and literature, to name only a few.
Director of Operations
No organization can successfully grow its business without a really good numbers guy. Joe is Greentarget’s guy.
When Joe isn't crunching numbers and managing processes for Greentarget, his eyes wander to Wall Street, as he dreams of starting his own hedge fund. Despite his love of numbers, his golf scores don’t always add up, so he spends his off days hitting balls.
Senior Vice President
Steve is a seasoned, strategic communications counselor with more than two decades of experience.
When not putting his passion to work for Greentarget and its clients, Steve spends time leading the Trek Leader Section of the Boy Scouts of America’s National Camping School in the Adirondacks, where he has worked as a wilderness guide and spent much time with his family backpacking and canoeing.
Senior Vice President
Pam’s experience in PR and marketing communications spans almost two decades and a multitude of industries.
When not at work, Pam brings her passion to her love of multiple languages, international cultural experiences and discovering urban adventures with her husband and daughters, who are both learning foreign languages and teaching her what the future may hold.
Director of Research and Planning
Betsy leads Greentarget’s award-winning Research and Market Intelligence team to design and execute quantitative and qualitative research campaigns.
As a lifelong White Sox fan, Betsy is trying to persuade her children that the Sox are the only baseball team in Chicago. She relishes spending time with family biking, hiking and taking advantage of the diverse Midwest topography in Door County.
Director of Content & Editorial Strategy
A former reporter for one of the world’s leading news organizations, Jennifer knows what makes a story stand out.
In her free time, Jen is an enthusiastic cook, and loves experiencing art, music, film and dance. She enjoys long walks through New York City and exploring the region’s parks and beaches. A former ballet student, Ms. Smith recently bought a new pair of dance slippers and is back at the barre after more than a decade of absence.
Director of Social and Digital
Sarah believes that empathetic discussions with users can reduce friction and frustration, improve offerings and open conversations.
In the rare hours not spent working or juggling a low-maintenance baby and high-maintenance dog, Sarah tries to read a book a week.
Senior Vice President, Media Relations
A self-proclaimed 24/7 news junkie, Ted has spent his career developing, executing and managing media relations campaigns for professional, financial services and technology clients.
When Ted is not tuned into the news, he is huge fan of horology and wine, particularly Bordeaux. He loves music, soccer, tennis, spending time with his family and most of all, being a dad.
Director of Media Relations
Lisa is a sharpshooter when it comes to media relations. Starting as an intern and one of Greentarget’s first employees, she has gone on to relentlessly deliver high-quality media results for clients
Lisa is a Texas transplant who still uses “y’all” in every other sentence to stay close to her roots. She regularly volunteers time at non-profit organizations that support cancer research, women and children, and is a member of the Professional Women’s Club of Chicago.
Ashley knows that details can make or break a communications strategy.
While Ashley’s passion for travel has led her to explore almost every country in Western Europe, including trying her hand at canyon jumping in Switzerland, these days she can be found enjoying time with her two daughters and cherishing any rare opportunity to sleep.
Abby’s heart belongs to strategic communications, but she has a head for financial services.
Abby walks fast, talks fast and wears too much black — just like any good native New Yorker.
VP, Director of Client Development
Christian is a trusted communications specialist and a strategic mentor.
A lifelong swimmer and athlete, Christian keeps his competitive spirit alive through various activities including Ironman-distance triathlons, skiing and running. He is also an avid history nerd, lover of musicals and a life-long Detroit sports fan.
Whether it’s reality TV stars, non-profits, or Fortune 250 insurance companies, Diana craves those moments where out-of-the-box thinking meets great storytelling.
Diana travels to Los Angeles every year to work the Film Independent Spirit Awards. When she’s not celebrating someone’s big win, she can be found taking barre classes, baking cookies and cheering on the Ohio State Buckeyes.
Bringing years of in-house experience at top legal and consulting firms, Abby easily anticipates what clients need – often before they realize it themselves.
Abby strives to become a better horsewoman – from learning about the care and management of horses, to competing in local shows, to exploring new trails at home and in Montana. She is also a certified scuba-diver and loves watching her Chicago Bears win.
Associate VP, Content & Editorial
Joe brings creativity, intellectual curiosity and a passion for language to his work crafting content for Greentarget clients.
Outside the office, you’ll likely find Joe watching reality TV, reading a novel or going to the movies – oftentimes with his identical twin brother.
Kirsten loves digging in to find the stories that make her clients stand out from the crowd – and get those stories out into the world for all to hear.
When she’s not chasing down media wins for her clients, Kirsten can be found practicing her Cher impression, rock climbing, making candles, or chasing down the nearest doughnut truck.
Associate VP, Media Relations
Sam brings over 15 years of broadcast news experience, enabling him to foster strong media relationships and develop engaging stories.
If Sam isn’t pitching reporters, you can find him trying out new neighborhood eateries with his friends and spending time with his two nutty rescue dogs – a pit bull and chocolate lab mix.
Gautier is motivated by the challenge of solving complex problems and driving growth in creative ways. A versatile PR professional, Gautier has experience guiding communications strategy for clients in a variety of industries.
When Gautier isn’t scoring wins for clients, you might find him unabashedly watching reality TV or en route to one of his favorite cities, New Orleans.