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Greentarget

Greentarget

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Earned Media Influence

Known by clients and colleagues as “guardians of the lost art of media relations,” we keep a close watch on the changes to the media landscape so we can adapt with it.

Contact us today

The media landscape is constantly shifting, and news organizations face disruption that few, if any, could have predicted. Journalists are under the constant pressure of tight deadlines and demands to produce content online and through social media. While Americans are consuming news in evolving ways, there isn’t less interest in news in general. We’re seeing explosive growth in digital journalism, with emerging outlets and many traditional news companies adding resources and staff.

As a result, earned media will continue to be a preferred way for B2B and professional services companies to enhance their reputations and direct smarter conversations with key stakeholders.​

Known by clients and colleagues as “guardians of the lost art of media relations,” we keep a close watch on the changes to the media landscape so we can adapt with it. We pride ourselves on offering reporters reputable spokespeople who add value and depth to their stories – which, in turn, forges strong relationships with these journalists who return to us time and time again.

It is through this process that clients get the third-party validation they need to turn a quote into measurable business impact.​

Greentarget’s media relations capabilities include:​

  • Media strategy & positioning​
  • Media training​
  • Story development fueled by market intelligence​
  • Media roundtables​
  • Targeted publishing campaigns, including bylines & op-eds​
  • Coverage of branded research & content​
  • Media campaigns focused on industry sectors

  • Growth & outlook/feature story development​
  • Leadership editorial campaigns​
  • Breaking news analysis & positioning​
  • Maximizing organizational milestones, including strategic growth moves, major transactions, CSR accomplishments & pro bono/community service​
  • Message pull-through analysis​

Podcast
December 18, 2020

Authority Figures Episode 2: Using Data to Create Transparency and Authority Within Your Organization

Blog
December 10, 2020

Professional Services Firms Need a New Kind of Content Strategy

Blog
December 2, 2020

In Era of Remote Engagement, Actionable Guidance Remains Crucial in Law Firm Communications, New Study Finds

Research Report
December 1, 2020

How to Win and Protect Client Relationships In the Age of Remote Engagement

Blog
November 30, 2020

How PR and Journalism Can Work Together to Fight Fake News

Podcast
November 19, 2020

Authority in the COVID Moment

Blog
November 5, 2020

The Elevated CEO

Blog
October 27, 2020

Despite Pessimism About Their Profession, Journalists Stand Ready to Fight Fake News, Survey Says

Research Report
October 26, 2020

Fake News 2020: Combatting Misinformation & Disinformation

Blog
October 1, 2020

Voice of the Client Research: A Tool for Uncovering Your Clients’ Pain Points

July 29, 2020

Smarter Conversations: Writing With Authority

Blog
July 17, 2020

A New Research Method for a Changing World

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Want to learn more about Greentarget?
Contact us to speak with a team member.

Contact us

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To reach us by phone, call 312-252-4100.

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