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Greentarget

Greentarget

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Earned Media Influence

Known by clients and colleagues as “guardians of the lost art of media relations,” we keep a close watch on the changes to the media landscape so we can adapt with it.

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The media landscape is constantly shifting, and news organizations face disruption that few, if any, could have predicted. Journalists are under the constant pressure of tight deadlines and demands to produce content online and through social media. While Americans are consuming news in evolving ways, there isn’t less interest in news in general. We’re seeing explosive growth in digital journalism, with emerging outlets and many traditional news companies adding resources and staff.

As a result, earned media will continue to be a preferred way for B2B and professional services companies to enhance their reputations and direct smarter conversations with key stakeholders.​

Known by clients and colleagues as “guardians of the lost art of media relations,” we keep a close watch on the changes to the media landscape so we can adapt with it. We pride ourselves on offering reporters reputable spokespeople who add value and depth to their stories – which, in turn, forges strong relationships with these journalists who return to us time and time again.

It is through this process that clients get the third-party validation they need to turn a quote into measurable business impact.​

Greentarget’s media relations capabilities include:​

  • Media strategy & positioning​
  • Broadcast media
  • Media training​
  • Story development fueled by market intelligence​
  • Media roundtables​
  • Targeted publishing campaigns, including bylines & op-eds​
  • Coverage of branded research & content​

  • Growth & outlook/feature story development​
  • Leadership editorial campaigns​
  • Breaking news analysis & positioning​
  • Maximizing organizational milestones, including strategic growth moves, major transactions, CSR accomplishments & pro bono/community service​
  • Message pull-through analysis​
  • Media campaigns focused on industry sectors

Blog
March 16, 2023

Navigating Economic Headwinds: 3 Strategies for Marketers to Boost Client Retention in 2023

Case Study
March 14, 2023

How Social Media Strategy Enhanced Brand Awareness for an Elite Higher Ed Institution

Blog
March 2, 2023

The Law Firm Profit Boom is Over: How to Talk About Firm Financials After a Challenging Year.

Blog
February 14, 2023

Dear Thought Leaders: If ChatGPT Can Do What You Do, You’ve Got a Problem

Blog
January 26, 2023

Your Clients Have Questions About DEI. Here Are 3 Ways CMOs Should Respond

Blog
January 19, 2023

The Tragedy of Sam Bankman-Fried (And Why Every CEO Needs a PR Fool)

Research Report
December 20, 2022

2022 State of DEI Content Report

Blog
December 14, 2022

The State of Digital Content Now: What Marketers and Communicators Need to Know Heading into 2023

Blog
October 26, 2022

Reputational Risk and Litigation: How to Balance PR and Legal Counsel

Blog
October 11, 2022

Insurance Marketers: It’s Time to Humanize Your Comms Strategy

Case Study
October 5, 2022

Deploying Proprietary Research Techniques to Better Understand ESG in the Biotech Sector

Blog
September 28, 2022

5 Reasons to Engage PR Counsel at the Executive Committee Level

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Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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