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Greentarget

Greentarget

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Earned Media Influence

Known by clients and colleagues as “guardians of the lost art of media relations,” we keep a close watch on the changes to the media landscape so we can adapt with it.

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The media landscape is constantly shifting, and news organizations face disruption that few, if any, could have predicted. Journalists are under the constant pressure of tight deadlines and demands to produce content online and through social media. While Americans are consuming news in evolving ways, there isn’t less interest in news in general. We’re seeing explosive growth in digital journalism, with emerging outlets and many traditional news companies adding resources and staff.

As a result, earned media will continue to be a preferred way for B2B and professional services companies to enhance their reputations and direct smarter conversations with key stakeholders.​

Known by clients and colleagues as “guardians of the lost art of media relations,” we keep a close watch on the changes to the media landscape so we can adapt with it. We pride ourselves on offering reporters reputable spokespeople who add value and depth to their stories – which, in turn, forges strong relationships with these journalists who return to us time and time again.

It is through this process that clients get the third-party validation they need to turn a quote into measurable business impact.​

Greentarget’s media relations capabilities include:​

  • Media strategy & positioning​
  • Broadcast media
  • Media training​
  • Story development fueled by market intelligence​
  • Media roundtables​
  • Targeted publishing campaigns, including bylines & op-eds​
  • Coverage of branded research & content​

  • Growth & outlook/feature story development​
  • Leadership editorial campaigns​
  • Breaking news analysis & positioning​
  • Maximizing organizational milestones, including strategic growth moves, major transactions, CSR accomplishments & pro bono/community service​
  • Message pull-through analysis​
  • Media campaigns focused on industry sectors

Blog
September 21, 2023

ESG Advisors: To Stand Out from the Crowd, Establish a Unique Position of Authority

Resource
September 7, 2023

Client Retention Guide for Professional Services Firms

Resource
August 24, 2023

ChatGPT Article Roundup: A Curated Resource for Marketing & PR Professionals

Blog
August 17, 2023

Purpose Driven: Gen Z Journalists on AI, Social Media and the Future of Journalism 

Blog
August 10, 2023

How to Respond When Your Firm’s Private Information is Leaked to the Press

Resource
July 27, 2023

The CMO’s Guide to Effective CEO Communication:  Battle-Tested Strategies for Leadership Communications

Blog
June 29, 2023

Appealing to Next-Generation Stakeholders: Build Trust by Embracing Transparency and Authenticity

Blog
June 1, 2023

Don’t Make Bad News Worse: How Executives Should Communicate Tough Decisions to Stakeholders

Blog
May 11, 2023

Ad Hoc B2B Marketing Doesn’t Cut It. How (and Why) to Adopt a Campaign Orientation

Blog
April 27, 2023

When Law Firms Go Public: 5 Strategies for Effective IPO Communication

Blog
April 13, 2023

How to Make Your Internship Program a Pipeline for Gen Z Talent — Prioritizing DEI and Social Impact

Case Study
April 4, 2023

Deploying Research to Uncover Trends in a Fast-Moving M&A Dispute Landscape

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Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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