Vision & Values
Greentarget’s culture reflects the agency’s vision and core values that we aspire to every day.Contact us today
Our founders set out to create a destination for the industry’s top talent – professionals with a passion for helping sophisticated organizations articulate their unique value, build meaningful relationships and grow to their full potential.
Our core values are a simple distillation of what we aspire to every day.
These are more than platitudes that we slap onto conference room posters – our team lives our values every day. Behavior that exhibits our values gets recognized and rewarded, visibly and publicly, through our value chip program. It allows anyone on the team to reward a colleague for demonstrating one of these values when they see it.
Simply giving value chips earns the giver chips – for exhibiting Grow as Individuals and as a Team – and value chip totals play a role in our performance reviews.
Bringing purpose to everything we do …
As a destination for purpose-driven talent, Greentarget is committed to supporting employees’ relationships, impact and growth to control their personal fulfillment. That’s why we’ve partnered with Imperative, a purpose-powered peer coaching platform.
Purpose-oriented people view work through the lens of personal fulfillment and contributing to other people’s lives. And according to research conducted by Imperative, LinkedIn, New York University and Bain & Co., employees who work with purpose are 125% more productive at work, 64% more likely to find fulfillment at work and 50% more likely to become leaders. Through Imperative’s coaching model, Greentarget employees are encouraged to hone their strengths, bolster their abilities as leaders, and engage with co-workers and clients more profoundly.
… Even our snacks
As an organization committed to diversity, we’re putting our money where our mouth is (literally).
At GT, we’ve pledged our support to 1871’s ChiBuys, a program that helps businesses spend their food budgets with local, minority or women-owned restaurants and catering services in Chicago.
We also donate our time and our expertise, organizing pro bono work and volunteer projects for nonprofits, such as Girls on the Run and OpenBooks, an organization dedicated to promoting youth literacy in Chicago.