Vision & Values
Greentarget’s culture reflects the agency’s vision and core values that we aspire to every day.
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Our Vision
Our founders set out to create a destination for the industry’s top talent – professionals with a passion for helping sophisticated organizations articulate their unique value, build meaningful relationships and grow to their full potential.
Our Values
Our core values are a simple distillation of what we aspire to every day.
Be Authentic
Being good and ethical communicators means we listen first, with empathy, and seek to understand each other, our clients and the world around us. Be, don’t just seem.
Work Hard
We are fulfilled and energized by embracing serious work on serious issues and achieving results that exceed expectations.
Embrace Curiosity and Drive Creative Thinking
We support an intellectual curiosity driven by a thirst for information and desire to continuously learn, grow and challenge conventions.
Embrace the Stretch
We thoughtfully balance risk and reward and seek out challenges buoyed by a resiliency that gives us the courage to go outside our comfort zones. Even the missteps fuel growth.
Grow as Individuals and as a Team
Our talent develops in teams. It is supported by teams and it contributes to the teams’ success. By having one another’s backs, we grow as individuals, as a company and as a partner to our clients.
These are more than platitudes that we slap onto conference room posters – our team lives our values every day. Behavior that exhibits our values gets recognized and rewarded, visibly and publicly, through our value chip program. It allows anyone on the team to reward a colleague for demonstrating one of these values when they see it.
Simply giving value chips earns the giver chips – for exhibiting Grow as Individuals and as a Team – and value chip totals play a role in our performance reviews.
Bringing purpose to everything we do …
As a destination for purpose-driven talent, Greentarget is committed to supporting employees’ relationships, impact and growth to control their personal fulfillment. That’s why we’ve partnered with Imperative, a purpose-powered peer coaching platform.
Purpose-oriented people view work through the lens of personal fulfillment and contributing to other people’s lives. And according to research conducted by Imperative, LinkedIn, New York University and Bain & Co., employees who work with purpose are 125% more productive at work, 64% more likely to find fulfillment at work and 50% more likely to become leaders. Through Imperative’s coaching model, Greentarget employees are encouraged to hone their strengths, bolster their abilities as leaders, and engage with co-workers and clients more profoundly.
… Even our snacks
As an organization committed to diversity, we’re putting our money where our mouth is (literally).
At GT, we’ve pledged our support to 1871’s ChiBuys, a program that helps businesses spend their food budgets with local, minority or women-owned restaurants and catering services in Chicago.
We also donate our time and our expertise, organizing pro bono work and volunteer projects for nonprofits, such as Girls on the Run and OpenBooks, an organization dedicated to promoting youth literacy in Chicago.
