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Greentarget

Greentarget

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Digital Marketing and Optimization

Extend the reach of your authority with marketing and digital strategies designed around a unique understanding of your audience.  

Contact us today

More than a decade of measuring the digital habits of professional services buyers 

We launched our first State of Digital & Content Marketing study in 2010 to understand how C-suite executives consume content. Those insights have informed our work and have empowered us to develop and distribute perspectives compelling enough to stand out from the noise and influential enough to inform buying decisions. 

[Get The Latest Report] 

Digital marketing designed for professional services 

Greentarget’s Digital Marketing and Optimization practice group is focused on helping our clients participate skillfully in the conversations that matter most. Together, we will work to analyze data and distribute messaging designed to influence your audiences. 

Greentarget’s Digital Service Offerings Include:

Audience Insights

  • Persona development 
  • Customer journey mapping 
  • Competitor analysis 

Analytics & Measurement 

  • Campaign tracking & optimization 
  • Social and search performance 
  • Website analysis 
  • Analytics enablement 
  • Executive-ready reporting and shareable dashboards 

Website Optimization 

  • Digital audits 
  • Search engine optimization 
  • Conversion testing 
  • Website design and development 

Audience-Informed Content 

  • SEO-based points of view  
  • SEO-fueled content  
  • Email marketing campaigns 

Social Media & Distribution 

  • Social strategy  
  • Content development 
  • Paid social campaigns 
  • Social analytics and insights 
  • Policies and playbooks 
  • Leadership training 

Trust and authority can still be earned online 

In the past two years, we listened to more than 100 journalists working to combat the label of “fake news.” Their responses inform how we engage the press and how we engage the public on behalf of our clients.  

[Get The Data On Fake News] 

See more insights from our team

Blog
June 1, 2023

Don’t Make Bad News Worse: How Executives Should Communicate Tough Decisions to Stakeholders

Blog
May 11, 2023

Ad Hoc B2B Marketing Doesn’t Cut It. How (and Why) to Adopt a Campaign Orientation

Blog
April 27, 2023

When Law Firms Go Public: 5 Strategies for Effective IPO Communication

Blog
April 13, 2023

How to Make Your Internship Program a Pipeline for Gen Z Talent — Prioritizing DEI and Social Impact

Case Study
April 4, 2023

Deploying Research to Uncover Trends in a Fast-Moving M&A Dispute Landscape

Blog
March 30, 2023

Is Your Firm In M&A Talks? Don’t Go Silent With Internal Stakeholders

Blog
March 16, 2023

Navigating Economic Headwinds: 3 Strategies for Marketers to Boost Client Retention in 2023

Case Study
March 14, 2023

How Social Media Strategy Enhanced Brand Awareness for an Elite Higher Ed Institution

Blog
March 2, 2023

The Law Firm Profit Boom is Over: How to Talk About Firm Financials After a Challenging Year.

Blog
February 14, 2023

Dear Thought Leaders: If ChatGPT Can Do What You Do, You’ve Got a Problem

Blog
January 26, 2023

Your Clients Have Questions About DEI. Here Are 3 Ways CMOs Should Respond

Blog
January 19, 2023

The Tragedy of Sam Bankman-Fried (And Why Every CEO Needs a PR Fool)

See All Insights >

Want to learn more about Greentarget?
Contact us to speak with a team member.

Contact us

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To reach us by phone, call 312-252-4100.

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