Digital Marketing and Optimization
Extend the reach of your authority with marketing and digital strategies designed around a unique understanding of your audience.
Contact us todayMore than a decade of measuring the digital habits of professional services buyers
We launched our first State of Digital & Content Marketing study in 2010 to understand how C-suite executives consume content. Those insights have informed our work and have empowered us to develop and distribute perspectives compelling enough to stand out from the noise and influential enough to inform buying decisions.
Digital marketing designed for professional services
Greentarget’s Digital Marketing and Optimization practice group is focused on helping our clients participate skillfully in the conversations that matter most. Together, we will work to analyze data and distribute messaging designed to influence your audiences.
Greentarget’s digital service offerings include:
Audience Insights
- Persona development
- Customer journey mapping
- Competitor analysis
Analytics & Measurement
- Campaign tracking & optimization
- Social and search performance
- Website analysis
- Analytics enablement
- Executive-ready reporting and shareable dashboards
Website Optimization
- Digital audits
- Search engine optimization
- Conversion testing
- Website design and development
Audience-Informed Content
- SEO-based points of view
- SEO-fueled content
- Email marketing campaigns
Social Media & Distribution
- Social strategy
- Content development
- Paid social campaigns
- Social analytics and insights
- Policies and playbooks
- Leadership training
Trust and authority can still be earned online
In the past two years, we listened to more than 100 journalists working to combat the label of “fake news.” Their responses inform how we engage the press and how we engage the public on behalf of our clients.
