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Greentarget

Greentarget

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Digital Marketing and Optimization

Extend the reach of your authority with marketing and digital strategies designed around a unique understanding of your audience.  

Contact us today

More than a decade of measuring the digital habits of professional services buyers 

We launched our first State of Digital & Content Marketing study in 2010 to understand how C-suite executives consume content. Those insights have informed our work and have empowered us to develop and distribute perspectives compelling enough to stand out from the noise and influential enough to inform buying decisions. 

[Get The Latest Report] 

Digital marketing designed for professional services 

Greentarget’s Digital Marketing and Optimization practice group is focused on helping our clients participate skillfully in the conversations that matter most. Together, we will work to analyze data and distribute messaging designed to influence your audiences. 

Greentarget’s digital service offerings include:

Audience Insights

  • Persona development 
  • Customer journey mapping 
  • Competitor analysis 

Analytics & Measurement 

  • Campaign tracking & optimization 
  • Social and search performance 
  • Website analysis 
  • Analytics enablement 
  • Executive-ready reporting and shareable dashboards 

Website Optimization 

  • Digital audits 
  • Search engine optimization 
  • Conversion testing 
  • Website design and development 

Audience-Informed Content 

  • SEO-based points of view  
  • SEO-fueled content  
  • Email marketing campaigns 

Social Media & Distribution 

  • Social strategy  
  • Content development 
  • Paid social campaigns 
  • Social analytics and insights 
  • Policies and playbooks 
  • Leadership training 

Trust and authority can still be earned online 

In the past two years, we listened to more than 100 journalists working to combat the label of “fake news.” Their responses inform how we engage the press and how we engage the public on behalf of our clients.  

[Get The Data On Fake News] 

See more insights from our team

Blog
June 9, 2022

Elon Musk is Wrong About Twitter. How Should Authorities Respond?

Blog
May 23, 2022

It’s Time To Rethink Your Executive Communications Platform. Here’s How.

Blog
May 9, 2022

Dobbs v. Jackson Women’s Health Organization Discussion Guide for Communicators

Blog
April 27, 2022

Don’t Let The Great Resignation Derail Your Company’s Communications Strategy – Lean Into Your PR Firm

Resource
April 19, 2022

10 Tips for Video Interviews with Reporters

Blog
April 12, 2022

Talking to the media can feel risky. Here’s why you should – and the right way to do it.

Case Study
April 11, 2022

How Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’

Blog
March 31, 2022

Positioning Your Firm as a Trusted Broadcast Media Authority: How the Game Has Changed

Case Study
March 28, 2022

Driving Awareness About Youth Homelessness

Podcast
March 24, 2022

Authority Figures Episode 8: Thinking of Fake News as a Chaos Problem

Blog
March 21, 2022

As Ketanji Brown Jackson’s Confirmation Hearings Commence, How Should Professional Services Organizations Decide to Weigh In?

Blog
March 10, 2022

Jennifer Smith Joins Greentarget as Director of Content & Editorial Strategy

See All Insights >

Want to learn more about Greentarget?
Contact us to speak with a team member.

Contact us

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To reach us by phone, call 312-252-4100.

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