2022 State of Digital & Content Marketing Report

MEETING CLIENTS

WHERE THEY ARE

If the world seemed like a turbulent place three years ago, the COVID-19 pandemic and the economic, social and political upheaval that followed have ushered in a new era marked by volatility and a blistering news cycle.

Our 10th iteration of the research found that both legal and executive decision makers value trusted editors and established outlets that can sift through the noise and tell what matters most for them and their businesses.

In Volatile Times, Decision-Makers Seek Credibility Over Flash

200

executives surveyed including more than 30 law firm CMOs

67%

of CMOs said traditional media is a high priority channel (up from 2019)

57%

of in-house counsel said LinkedIn is a valuable content source

Download the 2022 State of Digital & Content Marketing Survey

Download Previous Reports

Download the 2019 Survey

Download the 2018 Survey

Download the 2017 Survey

BEHIND THE State of Digital & Content Marketing Report

For more information about the 2022 State of Digital & Content Marketing Survey or previous reports, please contact jcorey@greentarget.com

Greentarget is a strategic public relations firm focused exclusively on the communications needs of highly competitive business-to-business organizations. We counsel those who counsel the world’s leading businesses and direct smarter conversations among their most important audiences to help deepen the relationships that impact the long-term value of their organizations.

Zeughauser Group is the firm of choice for legal industry leaders seeking to increase competitive advantage and profitability, enhance market position and strengthen organizational culture.