Thoughts and perspectives from our team

February 9, 2017

Why You Probably Shouldn’t Try Trump’s Approach to Authenticity

Has Donald Trump ushered in an era of hyper-authenticity in public communications? And if so, should business communicators emulate his off-the-cuff style? We think the answer to both questions is no. There’s no question that Trump’s perceived authenticity and penchant for spontaneity – which have trickled down to the rest of his administration – are huge parts of what got him to the White House. During the presidential campaign, millions of Americans were drawn to his seat-of-the-pants bombast, fed up with what they saw as an insincere, overly scripted political class. But will that shoot-first-explain-later-if-ever style be as effective for President Trump? Two recent events make us wonder whether his approach is already interfering with his efforts to govern effectively. We expect that, if Trump doesn’t change his insult-and-evade tactics soon, his troubles will only multiply. That’s because in a campaign, you’re only selling yourself – for better
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