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Greentarget

Greentarget

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Content & Editorial

We develop and execute content plans that help our clients rise above the noise with their key audiences.

Contact us today

Organizations have a unique opportunity to bolster their reputations by delivering insights and intelligence directly to the audiences they value most. Whether that delivery occurs over a firm’s own blog, in regular client alert emails or through practice-driven research reports, industry podcasts or other branded publications, it’s crucial for any organization to tell stories that are relevant and accessible. That’s why our team of seasoned editors and writers – who hail from the world’s most respected news organizations – artfully combine our clients’ subject-matter expertise with the factual rigor and narrative techniques of traditional journalism to produce content that aligns with their own business goals and what their audience needs to know.

We start with our clients’ objectives and probe deeply into the information needs and preferences of their most important audiences before determining which content strategies and approaches will best achieve their goals. Working closely with our Media Relations, Research & Market Intelligence, Digital & Analytics and Special Situations teams, we develop and execute content plans that help our clients rise above the noise with their key audiences.

Greentarget’s content capabilities include:

  • Content strategy development
  • Content workshops
  • Primary research reports
  • Blog posts & other online content
  • Op-ed campaigns
  • Bylined articles
  • Editorial series
  • Whitepapers
  • Podcasts & audio storytelling
  • Digital magazines
  • Branded event coverage
  • Motion graphics
  • Search engine optimized content
  • Speech writing
Blog
January 25, 2021

What’s It Like to Be an Intern During a Global Pandemic?

Podcast
December 18, 2020

Authority Figures Episode 2: Using Data to Create Transparency and Authority Within Your Organization

Blog
December 10, 2020

Professional Services Firms Need a New Kind of Content Strategy

Blog
December 2, 2020

In Era of Remote Engagement, Actionable Guidance Remains Crucial in Law Firm Communications, New Study Finds

Research Report
December 1, 2020

How to Win and Protect Client Relationships In the Age of Remote Engagement

Blog
November 30, 2020

How PR and Journalism Can Work Together to Fight Fake News

Podcast
November 19, 2020

Authority in the COVID Moment

Blog
November 5, 2020

The Elevated CEO

Blog
October 27, 2020

Despite Pessimism About Their Profession, Journalists Stand Ready to Fight Fake News, Survey Says

Research Report
October 26, 2020

Fake News 2020: Combatting Misinformation & Disinformation

Blog
October 1, 2020

Voice of the Client Research: A Tool for Uncovering Your Clients’ Pain Points

July 29, 2020

Smarter Conversations: Writing With Authority

See All Insights >

Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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