Organizations have a unique opportunity to bolster their reputations by delivering insights and intelligence directly to the audiences they value most. Whether that delivery occurs over a firm’s own blogs, in regular client-alert emails, through practice-driven research reports, industry podcasts or other branded publications, it’s crucial for any organization to tell stories that are relevant and accessible. That’s why our team of seasoned editors and writers – who hail from the world’s most respected news organizations – artfully combine our clients’ subject-matter expertise with the factual rigor and narrative techniques of traditional journalism, to produce content that aligns with their own business goals and what their audience needs to know.
We start with our clients’ objectives and probe deeply into the information needs and preferences of their most important audiences before determining which content strategies and approaches will best achieve their goals. Working closely with our Media Relations, Research & Market Intelligence, Digital and Analytics and Special Situations teams, we develop and execute content plans that help our clients rise above the noise with their key audiences.
Our content capabilities include:
- Content strategy development
- Content workshops
- Primary research reports
- Blog posts & other online content
- Op-ed campaigns
- Bylined articles
- Editorial series
- Podcasts & audio storytelling
- Digital magazines
- Branded event coverage
- Motion graphics
- Search-engine optimized content