• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Greentarget

Greentarget

  • Our Culture
    • How We Work
    • Vision & Values
    • Diversity, Equity and Inclusion
    • Careers
      • Internships
  • Industries
    • Professional Services
    • Legal
    • Accounting
    • Commercial Real Estate
    • Financial Services
    • Management Consulting
  • Services
    • Earned Media Influence
    • Research & Market Intelligence
    • Content & Editorial
    • Digital & Analytics
    • Special Situations
  • Insights
  • Our Manifesto
  • About Us
    • Meet the Team
    • Awards
  • Connect

Research & Market Intelligence

We produce powerful insights that fuel news-generating narratives, positioning clients as thought leaders while elevating their service offerings.

Contact us today

Directing smarter conversations requires powerful insights that are rooted in sound market intelligence. Our Research & Market Intelligence team delivers award-winning custom research solutions addressing a diverse array of challenges confronted by B2B organizations. These range from identifying trends and developments within a specific industry and defining the competitive environment to testing client perceptions toward a new business offering and gauging brand awareness.

Our consultative and strategic approach to research works in concert with our Media Relations, Content & Editorial Strategy, Digital & Analytics and Special Situations capabilities. This seamless combination of capabilities and approaches allows us to address client challenges, shed new light on complex issues and ultimately drive a smarter conversation.

Our research process

Your goals chart the path. Throughout our research, we refer back to them to make sure our insights are actionable. We start by conceptualizing:

  • Our overarching goals
  • The decisions you’re facing
  • What success looks like

We then coordinate the relevant research components, including:

  • Selecting the best methodology: qualitative, quantitative or secondary
  • Collaborating with you on a research plan
  • Executing that research

We then seek to clarify the results of the research phase(s) through:

  • Analysis of the results
  • Delivery of actionable insights
  • Follow-up research where needed

Greentarget’s research capabilities include:

  • Industry analysis & competitive intelligence reports
  • Buyer personas & customer journey maps
  • Surveys/flash surveys/live polls
  • Data analytics
  • Qualitative focus groups and stakeholder interviews
Blog
May 9, 2022

Dobbs v. Jackson Women’s Health Organization Discussion Guide for Communicators

Blog
April 27, 2022

Don’t Let The Great Resignation Derail Your Company’s Communications Strategy – Lean Into Your PR Firm

Resource
April 19, 2022

10 Tips for Video Interviews with Reporters

Blog
April 12, 2022

Talking to the media can feel risky. Here’s why you should – and the right way to do it.

Case Study
April 11, 2022

How Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’

Blog
March 31, 2022

Positioning Your Firm as a Trusted Broadcast Media Authority: How the Game Has Changed

Case Study
March 28, 2022

Driving Awareness About Youth Homelessness

Podcast
March 24, 2022

Authority Figures Episode 8: Thinking of Fake News as a Chaos Problem

Blog
March 21, 2022

As Ketanji Brown Jackson’s Confirmation Hearings Commence, How Should Professional Services Organizations Decide to Weigh In?

Blog
March 10, 2022

Jennifer Smith Joins Greentarget as Director of Content & Editorial Strategy

Case Study
March 3, 2022

Bringing Empathy Education to Classrooms During COVID-19

Blog
March 2, 2022

Preparing to Discuss Financial Results with American Lawyer? Culture is the New PEP.

See All Insights >

Want to learn more about Greentarget?
Contact us to speak with a team member.

Contact us

Footer

Connect with us

To reach us by phone, call 312-252-4100.

close
  • We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice. Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.
  • Our Culture
  • Industries
  • Services
  • Insights
  • Our Manifesto
  • About Us
  • Connect
  • Privacy Notice
Close
Close