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Greentarget

Greentarget

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Research & Market Intelligence

We produce powerful insights that fuel news-generating narratives, positioning clients as thought leaders while elevating their service offerings.

Contact us today

Directing smarter conversations requires powerful insights that are rooted in sound market intelligence. Our Research & Market Intelligence team delivers award-winning custom research solutions addressing a diverse array of challenges confronted by B2B organizations. These range from identifying trends and developments within a specific industry and defining the competitive environment to testing client perceptions toward a new business offering and gauging brand awareness.

Our consultative and strategic approach to research works in concert with our Media Relations, Content & Editorial Strategy, Digital & Analytics and Special Situations capabilities. This seamless combination of capabilities and approaches allows us to address client challenges, shed new light on complex issues and ultimately drive a smarter conversation.

Our research process

Your goals chart the path. Throughout our research, we refer back to them to make sure our insights are actionable. We start by conceptualizing:

  • Our overarching goals
  • The decisions you’re facing
  • What success looks like

We then coordinate the relevant research components, including:

  • Selecting the best methodology: qualitative, quantitative or secondary
  • Collaborating with you on a research plan
  • Executing that research

We then seek to clarify the results of the research phase(s) through:

  • Analysis of the results
  • Delivery of actionable insights
  • Follow-up research where needed

Greentarget’s Research Capabilities Include:

  • Industry analysis & competitive intelligence reports
  • Buyer personas & customer journey maps
  • Surveys/flash surveys/live polls
  • Data analytics
  • Qualitative focus groups and stakeholder interviews
Blog
September 21, 2023

ESG Advisors: To Stand Out from the Crowd, Establish a Unique Position of Authority

Resource
September 7, 2023

Client Retention Guide for Professional Services Firms

Resource
August 24, 2023

ChatGPT Article Roundup: A Curated Resource for Marketing & PR Professionals

Blog
August 17, 2023

Purpose Driven: Gen Z Journalists on AI, Social Media and the Future of Journalism 

Blog
August 10, 2023

How to Respond When Your Firm’s Private Information is Leaked to the Press

Resource
July 27, 2023

The CMO’s Guide to Effective CEO Communication:  Battle-Tested Strategies for Leadership Communications

Blog
June 29, 2023

Appealing to Next-Generation Stakeholders: Build Trust by Embracing Transparency and Authenticity

Blog
June 1, 2023

Don’t Make Bad News Worse: How Executives Should Communicate Tough Decisions to Stakeholders

Blog
May 11, 2023

Ad Hoc B2B Marketing Doesn’t Cut It. How (and Why) to Adopt a Campaign Orientation

Blog
April 27, 2023

When Law Firms Go Public: 5 Strategies for Effective IPO Communication

Blog
April 13, 2023

How to Make Your Internship Program a Pipeline for Gen Z Talent — Prioritizing DEI and Social Impact

Case Study
April 4, 2023

Deploying Research to Uncover Trends in a Fast-Moving M&A Dispute Landscape

See All Insights >

Want to learn more about Greentarget?
Contact us to speak with a team member.

Contact us

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To reach us by phone, call 312-252-4100.

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