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Greentarget

Greentarget

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Research & Market Intelligence

We produce powerful insights that fuel news-generating narratives, positioning clients as thought leaders while elevating their service offerings.

Contact us today

Directing smarter conversations requires powerful insights that are rooted in sound market intelligence. Our Research & Market Intelligence team delivers award-winning custom research solutions addressing a diverse array of challenges confronted by B2B organizations. These range from identifying trends and developments within a specific industry and defining the competitive environment to testing client perceptions toward a new business offering and gauging brand awareness.

Our consultative and strategic approach to research works in concert with our Media Relations, Content & Editorial Strategy, Digital & Analytics and Special Situations capabilities. This seamless combination of capabilities and approaches allows us to address client challenges, shed new light on complex issues and ultimately drive a smarter conversation.

Our research process

Your goals chart the path. Throughout our research, we refer back to them to make sure our insights are actionable. We start by conceptualizing:

  • Our overarching goals
  • The decisions you’re facing
  • What success looks like

We then coordinate the relevant research components, including:

  • Selecting the best methodology: qualitative, quantitative or secondary
  • Collaborating with you on a research plan
  • Executing that research

We then seek to clarify the results of the research phase(s) through:

  • Analysis of the results
  • Delivery of actionable insights
  • Follow-up research where needed

Greentarget’s Research Capabilities Include:

  • Industry analysis & competitive intelligence reports
  • Buyer personas & customer journey maps
  • Surveys/flash surveys/live polls
  • Data analytics
  • Qualitative focus groups and stakeholder interviews
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Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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