Directing smarter conversations requires powerful insights that are rooted in sound market intelligence. Our Research & Market Intelligence team delivers award-winning custom research solutions addressing a diverse array of challenges confronted by B2B organizations. These range from identifying trends and developments within a specific industry and defining the competitive environment to testing client perceptions toward a new business offering and gauging brand awareness.
Our consultative and strategic approach to research works in concert with our Media Relations, Content & Editorial Strategy, Digital and Analytics, and Special Situations capabilities. This seamless combination of capabilities and approaches allows us to address client challenges, shed new light on complex issues and ultimately drive a smarter conversation.
Our research capabilities include:
- Industry analysis and competitive intelligence reports
- Buyer personas and customer journey maps
- Surveys/flash surveys/live polls
- Data analytics
- Qualitative focus groups and stakeholder interviews