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Greentarget

Greentarget

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Legal

Greentarget brings unparalleled PR expertise in the legal industry to our clients. We have been counseling law firms on PR and marketing strategy for more than two decades. Today, we are proud to serve some of the world’s largest and most respected law firms on our client roster.

Contact us today

Our Expertise

In a diverse and competitive industry under unprecedented new pressures from corporate clients, demographic shifts and emerging service providers, it’s vital for law firms to project a compelling and differentiated message.

In our annual State of Digital & Content Marketing Survey, we survey legal counsel and law firm marketers’ content consumption and digital habits. We know information overload is a widespread source of frustration, yet law firms continue to produce more and more content. Worse, three out of four firms still lack documented strategies to guide their publishing. After watching this pattern repeat itself year after year, we think it’s time for law firms to set a new course – with deliberate, thoughtful media and content strategies.

Greentarget works with some of the most prestigious firms in the world, from AmLaw 100 firms to boutiques and legal industry service providers. We have deep relationships with national top-tier journalists and trade reporters. We also support law firms in research-based thought leadership campaigns, digital and social strategy and content marketing programs.

Our services help law firms:

Promote their reputation for advising world-class companies in specific practice areas

Convey a differentiated and inspired culture for prospective laterals

Articulate a client- and talent-centric vision and value proposition

Podcast
December 18, 2020

Authority Figures Episode 2: Using Data to Create Transparency and Authority Within Your Organization

Blog
December 10, 2020

Professional Services Firms Need a New Kind of Content Strategy

Blog
December 2, 2020

In Era of Remote Engagement, Actionable Guidance Remains Crucial in Law Firm Communications, New Study Finds

Research Report
December 1, 2020

How to Win and Protect Client Relationships In the Age of Remote Engagement

Blog
November 30, 2020

How PR and Journalism Can Work Together to Fight Fake News

Podcast
November 19, 2020

Authority in the COVID Moment

Blog
November 5, 2020

The Elevated CEO

Blog
October 27, 2020

Despite Pessimism About Their Profession, Journalists Stand Ready to Fight Fake News, Survey Says

Research Report
October 26, 2020

Fake News 2020: Combatting Misinformation & Disinformation

Blog
October 1, 2020

Voice of the Client Research: A Tool for Uncovering Your Clients’ Pain Points

July 29, 2020

Smarter Conversations: Writing With Authority

Blog
July 17, 2020

A New Research Method for a Changing World

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Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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