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Greentarget

Greentarget

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Legal

Greentarget brings unparalleled PR expertise in the legal industry to our clients. We have been counseling law firms on PR and marketing strategy for more than two decades. Today, we are proud to serve some of the world’s largest and most respected law firms on our client roster.

Contact us today

Our Expertise

In a diverse and competitive industry under unprecedented new pressures from corporate clients, demographic shifts and emerging service providers, it’s vital for law firms to project a compelling and differentiated message.

In our annual State of Digital & Content Marketing Survey, we survey legal counsel and law firm marketers’ content consumption and digital habits. We know information overload is a widespread source of frustration, yet law firms continue to produce more and more content. Worse, three out of four firms still lack documented strategies to guide their publishing. After watching this pattern repeat itself year after year, we think it’s time for law firms to set a new course – with deliberate, thoughtful media and content strategies.

Greentarget works with some of the most prestigious firms in the world, from AmLaw 100 firms to boutiques and legal industry service providers. We have deep relationships with national top-tier journalists and trade reporters. We also support law firms in research-based thought leadership campaigns, digital and social strategy and content marketing programs.

Our services help law firms:

Promote their reputation for advising world-class companies in specific practice areas

Convey a differentiated and inspired culture for prospective laterals

Articulate a client- and talent-centric vision and value proposition

Blog
March 16, 2023

Navigating Economic Headwinds: 3 Strategies for Marketers to Boost Client Retention in 2023

Case Study
March 14, 2023

How Social Media Strategy Enhanced Brand Awareness for an Elite Higher Ed Institution

Blog
March 2, 2023

The Law Firm Profit Boom is Over: How to Talk About Firm Financials After a Challenging Year.

Blog
February 14, 2023

Dear Thought Leaders: If ChatGPT Can Do What You Do, You’ve Got a Problem

Blog
January 26, 2023

Your Clients Have Questions About DEI. Here Are 3 Ways CMOs Should Respond

Blog
January 19, 2023

The Tragedy of Sam Bankman-Fried (And Why Every CEO Needs a PR Fool)

Research Report
December 20, 2022

2022 State of DEI Content Report

Blog
December 14, 2022

The State of Digital Content Now: What Marketers and Communicators Need to Know Heading into 2023

Blog
October 26, 2022

Reputational Risk and Litigation: How to Balance PR and Legal Counsel

Blog
October 11, 2022

Insurance Marketers: It’s Time to Humanize Your Comms Strategy

Case Study
October 5, 2022

Deploying Proprietary Research Techniques to Better Understand ESG in the Biotech Sector

Blog
September 28, 2022

5 Reasons to Engage PR Counsel at the Executive Committee Level

See All Insights >

Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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