Why Now Is the Perfect Opportunity to Up Your Broadcast Game

When it comes to media appearances, broadcast spots have long been the brass ring for many professional services firms. But until recently, securing coveted airtime was notoriously difficult.

Traditional production demands, such as requiring guests to travel to a studio or the need for networks to dispatch remote equipment and resources to another location, have historically complicated scheduling engagements. Often, that meant last-minute interview requests went to select experts who were close by and able to quickly get to a studio or satellite location.

The pandemic reset the playing field. Producers may still prefer in-person appearances, but they’ve also embraced the use of remote guest appearances. What began as a tactic to prioritize safety and protect networks from liability has evolved, making it easier for interviewees to appear on-air at a moment’s notice from their homes or offices, thanks to Zoom and other technology.  

These changes present new avenues for your firm to break into broadcast media.

How Greentarget Can Help

At Greentarget, our broadcast practice is designed to help clients elevate their organization’s visibility and secure media bookings by assisting them in cutting through the noise and telling their story in the most impactful way.

Our broadcast offerings and capabilities are focused on securing appearances on TV, radio, online video and podcasts. They include:

• Broadcast media relations strategy and positioning​
• Broadcast media training and guidance focused on building a broadcast portfolio if a subject matter expert (SME) has never done a broadcast interview before
• Story development fueled by market intelligence​
• Broadcast media campaigns focused on research, upcoming events or broader initiatives
• Breaking news analysis and broadcast media positioning​
• Maximizing organizational milestones, including strategic growth moves, significant transactions, CSR accomplishments and pro bono and community service​

Our seasoned team understands the fundamental prerequisite for earned media coverage: Have something compelling to say, which is critical for catching a broadcaster’s attention. In addition, your positions of authority must be not only unique and well credentialed but also timely and newsworthy. 

Knowing the elements required for success in this highly competitive space, Greentarget will deliver the results you’re looking for by developing compelling content that reaches the right audiences on the right broadcast platforms.