Lisa is a sharpshooter when it comes to media relations. Starting as an intern and one of Greentarget’s first employees, she has gone on to relentlessly deliver high-quality media results for clients – securing some of the firm’s most high-profile media placements.
With a strong knowledge of topics most useful to reporters, Lisa is the go-to resource for pitching a complex subject or forming a new strategy from scratch. She has conducted outreach on various topics and industries, including commercial real estate, impact investing, tax reform, brand relevance, cybersecurity, automotive and M&A.
As part of Greentarget’s Media Relations Operations Team, Lisa is committed to making sure every employee upholds the firm’s reputation for having stellar media relations skills. She helps train new associates on media relations best practices and regularly coaches them through specific media relations challenges.
Lisa keeps an eye on industry developments, watching for reporter moves and hires and changes to news outlets and publications. As the lead of Greentarget’s Reporter Ambassador Program, she fosters deep relationships with reporters and editors, frequently connecting with them to gauge how the firm can continue to help them in their reporting.
During college basketball season, Lisa can be found cheering on her Indiana University Hoosiers. However, in recent years, her free time is dedicated to motherhood.
Making Strategic Connections
Lisa is a Texas transplant who still uses “y’all” in every other sentence to stay close to her roots. She regularly volunteers time at non-profit organizations that support cancer research, women and children, and is a member of the Professional Women’s Club of Chicago.