Sarah believes that empathetic discussions with users can reduce friction and frustration, improve offerings and open conversations.
An accomplished marketing and digital strategy consultant, Sarah helps companies better communicate with their audiences. She draws on her years of journalism experience at outlets like Texas Monthly and The Chicago Sun-Times to conduct user interviews that go deep, revealing not just needs, but habits and hopes. Sarah has a long record of putting this approach into practice and delivering measurable results, with one-person startups, community non-profits and Fortune 500 companies, helping all of them build stronger relationships with their audiences.
In the rare hours not spent working or juggling a low-maintenance baby and high-maintenance dog, Sarah tries to read a book a week.