Nathan understands the power of data to build credibility, complement expertise, and clearly communicate the complex ideas and emerging trends that are shaping the world.
As a member of Greentarget’s Research team, Nathan uses qualitative and quantitative methods to uncover and understand the issues most important to clients. He assists leading law firms and professional services firms in developing research reports that establish positions of authority in their fields and tell compelling, forward-looking stories to gain visibility among their client base and the media.
In recognition of his exceptional research reports and accompanying public relations campaigns, Nathan was named to the Publicity Club of Chicago’s 30 Under 30 list in 2021. His research and planning work on a client’s research report was also named a Finalist for the SABRE Award for Superior Achievement in Research and Planning in 2023.
Nathan’s research skills include quantitative surveying, data analysis and charting, conducting qualitative interviews and focus groups, and search engine optimization (SEO). His subject matter experience includes corporate transactions, public and private investment, litigation, financial technology (fintech), commercial real estate, and artificial intelligence.
Nathan also leads Greentarget’s internal SEO capabilities and frequently contributes to internal research initiatives, including the annual State of Digital & Content report, the State of DEI Content, and the Fake News reports.
Nathan has a B.A. in Communications and minor in Statistics from the University of Michigan. He is a member of the Qualitative Research Consultants Association (QRCA) and is certified in SEMRush SEO.
Connecting quantitative and qualitative insights
When not poring over spreadsheets and devising brand strategy, Nathan is an avid runner and completed the Chicago Marathon.