Energized by a perpetual quest to differentiate brands around their approaches to innovation, change and disruption, John focuses on conceptualizing and executing public relations strategies for some of the world’s leading ﬁnancial, professional and other service businesses. This includes high-level counsel for a range of sophisticated organizations navigating critical transition points in their evolution, including market-leading law ﬁrms, real estate organizations, management consulting, accounting, private equity, venture capital and healthcare management ﬁrms, among other B2B organizations.
Possessing razor-sharp judgment to advise clients on their most complex and sensitive communications issues, John is an authority on “earned” media strategy, research-based thought leadership, content marketing, crisis and litigation communications, social and digital media and reputation management. He maintains strong relationships with many of Greentarget’s clients – including ones that have been with the firm since its inception – and consistently offers them fresh thinking, bold ideas and steadfast support.
John is one of the principal architects of Greentarget’s client service mantra – the Greentarget Way – which articulates the client service behaviors and delivery standards that are a hallmark of Greentarget’s industry-leading approach. He is also the pioneer behind the firm’s renowned decade-long research project – the State of Digital & Content Marketing Survey – which analyzes the information consumption behaviors and preferences of C-level executives and in-house counsel and offers actionable guidance for how marketers can supercharge their content strategies.
John has earned PR Week’s “Business-to-Business Campaign of the Year” and the coveted “Campaign of the Year,” and numerous awards from the Public Relations Society of America, the Publicity Club of Chicago, The Holmes Report and the Legal Marketing Association, to name a few. He is a frequent speaker and author on a range of communications-related topics.
Seeing people succeed
Devoted to his family and the relentless pursuit of the perfect soup stock, John enjoys traveling, cooking, playing golf, spending time outdoors and watching his kids play sports.