Joe brings creativity, intellectual curiosity and a passion for language to his work crafting content for Greentarget clients.
After starting his career as a Greentarget intern – and, later, a media relations associate – Joe earned a master’s degree in Creative Writing from UMass-Amherst, where he taught writing and composition. He also wrote copy at a boutique ad agency in New York and produced digital learning content for the likes of IBM, Ketchum and PepsiCo.
Joe has been deeply involved in some of Greentarget’s best content, including an award-winning cybersecurity research report, op-eds for the Washington Post and Baltimore Sun and myriad other thought leadership pieces. Joe knows what makes a good story and how best to tell it – in ways that connect with specific audiences, in whichever style suits it best.
Language & Intellectual Curiosity
Outside the office, you’ll likely find Joe watching reality TV, reading a novel or going to the movies – oftentimes with his identical twin brother.