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Greentarget

Greentarget

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Digital Marketing and Optimization

Extend the reach of your authority with marketing and digital strategies designed around a unique understanding of your audience.  

Contact us today

More than a decade of measuring the digital habits of professional services buyers 

We launched our first State of Digital & Content Marketing study in 2010 to understand how C-suite executives consume content. Those insights have informed our work and have empowered us to develop and distribute perspectives compelling enough to stand out from the noise and influential enough to inform buying decisions. 

[Get The Latest Report] 

Digital marketing designed for professional services 

Greentarget’s Digital Marketing and Optimization practice group is focused on helping our clients participate skillfully in the conversations that matter most. Together, we will work to analyze data and distribute messaging designed to influence your audiences. 

Greentarget’s Digital Service Offerings Include:

Audience Insights

  • Persona development 
  • Customer journey mapping 
  • Competitor analysis 

Analytics & Measurement 

  • Campaign tracking & optimization 
  • Social and search performance 
  • Website analysis 
  • Analytics enablement 
  • Executive-ready reporting and shareable dashboards 

Website Optimization 

  • Digital audits 
  • Search engine optimization 
  • Conversion testing 
  • Website design and development 

Audience-Informed Content 

  • SEO-based points of view  
  • SEO-fueled content  
  • Email marketing campaigns 

Social Media & Distribution 

  • Social strategy  
  • Content development 
  • Paid social campaigns 
  • Social analytics and insights 
  • Policies and playbooks 
  • Leadership training 

Trust and authority can still be earned online 

In the past two years, we listened to more than 100 journalists working to combat the label of “fake news.” Their responses inform how we engage the press and how we engage the public on behalf of our clients.  

[Get The Data On Fake News] 

See more insights from our team

Blog
May 22, 2025

How to stay relevant in the Trump-era news cycle? Try quick-hit flash surveys  

Case Study
May 7, 2025

Case Study: Amplifying a Top Law Firm’s Legal Insights During the 2024 U.S. Election Through a Virtual Media Roundtable

Resource
May 1, 2025

The CMO’s Guide to Developing Content that Wins in the Age of AI

Blog
April 10, 2025

Media in Transformation: How Journalism’s Evolution Creates New PR Opportunities

Blog
March 20, 2025

No Stakeholder Left Behind: How Regulated Industries Can Bridge the Communications Gap

Blog
March 14, 2025

Guidance for Navigating Media Participation in the Age of Trump 2.0

Case Study
March 10, 2025

Generating Top-Tier Media Attention with an Election-Focused Roundtable 

Blog
March 6, 2025

With Increased Scrutiny of DEI Programs, Professional Services Leaders Should Prioritize One Key Constituency—Their People  

Case Study
November 26, 2024

Boosting Awareness for a Chicago Non-Profit with Local Broadcast  

Resource
November 21, 2024

Fueling Thought Leadership With Research: A 5-Step Guide for CMOs

Resource
November 19, 2024

4-Step Guide: How to Find Your Firm’s Unique POV

Blog
November 5, 2024

To Beat AI Answers in Search, Share Owned Content Everywhere

See All Insights >

Want to learn more about Greentarget?
Contact us to speak with a team member.

Contact us

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To reach us by phone, call 312-252-4100.

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