• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Greentarget

Greentarget

  • Our Culture
    • How We Work
    • Vision & Values
    • Diversity, Equity, Inclusion and Belonging
    • Careers
      • Internships
  • Industries
    • Professional Services
    • Legal
    • Accounting
    • Commercial Real Estate
    • Financial Services
    • Management Consulting
  • Services
    • Earned Media Influence
    • Research & Market Intelligence
    • Content & Editorial
    • Digital & Analytics
    • Crisis Communications
    • Executive Positioning
  • Insights
  • Our Manifesto
  • About Us
    • Meet the Team
    • Awards
  • Connect

Research & Market Intelligence

We produce powerful insights that fuel news-generating narratives, positioning clients as thought leaders while elevating their service offerings.

Contact us today

Directing smarter conversations requires powerful insights that are rooted in sound market intelligence. Our Research & Market Intelligence team delivers award-winning custom research solutions addressing a diverse array of challenges confronted by B2B organizations. These range from identifying trends and developments within a specific industry and defining the competitive environment to testing client perceptions toward a new business offering and gauging brand awareness.

Our consultative and strategic approach to research works in concert with our Media Relations, Content & Editorial Strategy, Digital & Analytics and Special Situations capabilities. This seamless combination of capabilities and approaches allows us to address client challenges, shed new light on complex issues and ultimately drive a smarter conversation.

Our research process

Your goals chart the path. Throughout our research, we refer back to them to make sure our insights are actionable. We start by conceptualizing:

  • Our overarching goals
  • The decisions you’re facing
  • What success looks like

We then coordinate the relevant research components, including:

  • Selecting the best methodology: qualitative, quantitative or secondary
  • Collaborating with you on a research plan
  • Executing that research

We then seek to clarify the results of the research phase(s) through:

  • Analysis of the results
  • Delivery of actionable insights
  • Follow-up research where needed

Greentarget’s Research Capabilities Include:

  • Industry analysis & competitive intelligence reports
  • Buyer personas & customer journey maps
  • Surveys/flash surveys/live polls
  • Data analytics
  • Qualitative focus groups and stakeholder interviews
Blog
May 22, 2025

How to stay relevant in the Trump-era news cycle? Try quick-hit flash surveys  

Case Study
May 7, 2025

Case Study: Amplifying a Top Law Firm’s Legal Insights During the 2024 U.S. Election Through a Virtual Media Roundtable

Resource
May 1, 2025

The CMO’s Guide to Developing Content that Wins in the Age of AI

Blog
April 10, 2025

Media in Transformation: How Journalism’s Evolution Creates New PR Opportunities

Blog
March 20, 2025

No Stakeholder Left Behind: How Regulated Industries Can Bridge the Communications Gap

Blog
March 14, 2025

Guidance for Navigating Media Participation in the Age of Trump 2.0

Case Study
March 10, 2025

Generating Top-Tier Media Attention with an Election-Focused Roundtable 

Blog
March 6, 2025

With Increased Scrutiny of DEI Programs, Professional Services Leaders Should Prioritize One Key Constituency—Their People  

Case Study
November 26, 2024

Boosting Awareness for a Chicago Non-Profit with Local Broadcast  

Resource
November 21, 2024

Fueling Thought Leadership With Research: A 5-Step Guide for CMOs

Resource
November 19, 2024

4-Step Guide: How to Find Your Firm’s Unique POV

Blog
November 5, 2024

To Beat AI Answers in Search, Share Owned Content Everywhere

See All Insights >

Want to learn more about Greentarget?
Contact us to speak with a team member.

Contact us

Footer

Connect with us

To reach us by phone, call 312-252-4100.

close
  • We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice. Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.
  • Our Culture
  • Industries
  • Services
  • Insights
  • Our Manifesto
  • About Us
  • Connect
  • Privacy Notice
Close
Close