Digital & Analytics

Focused on helping organizations to participate skillfully in the conversations that matter most to their users, Greentarget’s Digital & Analytics practice group is designed to help B2B organizations strengthen their digital voice. We will help you decode online signals and understand user behavior to more effectively identify, attract, interact with and convert your most important audiences. Our offerings are designed to help service providers create and execute a roadmap for effective digital campaigns, and we’ll help you stay ahead of the curve by building custom measurement plans for your campaigns and web properties, analyzing the results, and providing actionable insights to optimize their performance.

Greentarget’s Digital & Analytics service offerings include:

Digital Strategy

  • Persona Development
  • Customer Journey Mapping
  • Digital Audits
  • Digital Campaign Alignment
  • Policies and Playbooks

Content Strategy & Production

  • Content Strategy Development
  • Full-Scale Content Production
  • Search-Engine Optimization and SEO Audits
  • Data Visualization

Multichannel Distribution

  • Social Media Strategy & Production
  • Social Media Marketing
  • Search-Engine Marketing (Display, Pay per click and Cost per thousand/CPM)
  • Influencer Marketing
  • Email Marketing
  • Campaign Tracking & Optimization

Analytics & Measurement

  • Measurement Modeling
  • Analytics Platform Development
  • Digital Marketing Analysis
  • Website Analysis & Optimization
  • Reporting & Dashboards

Web Development & Optimization

  • Custom Web, Mobile, and Application Development
  • User Experience Design
  • SEO Audit & Optimization
  • Taxonomy & Navigation Design
  • Web Analytics
  • Conversion Optimization