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Greentarget

Greentarget

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Earned Media Influence

Known by clients and colleagues as “guardians of the lost art of media relations,” we keep a close watch on the changes to the media landscape so we can adapt with it.

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The media landscape is constantly shifting, and news organizations face disruption that few, if any, could have predicted. Journalists are under the constant pressure of tight deadlines and demands to produce content online and through social media. While Americans are consuming news in evolving ways, there isn’t less interest in news in general. We’re seeing explosive growth in digital journalism, with emerging outlets and many traditional news companies adding resources and staff.

As a result, earned media will continue to be a preferred way for B2B and professional services companies to enhance their reputations and direct smarter conversations with key stakeholders.​

Known by clients and colleagues as “guardians of the lost art of media relations,” we keep a close watch on the changes to the media landscape so we can adapt with it. We pride ourselves on offering reporters reputable spokespeople who add value and depth to their stories – which, in turn, forges strong relationships with these journalists who return to us time and time again.

It is through this process that clients get the third-party validation they need to turn a quote into measurable business impact.​

Greentarget’s media relations capabilities include:​

  • Media strategy & positioning​
  • Broadcast media
  • Media training​
  • Story development fueled by market intelligence​
  • Media roundtables​
  • Targeted publishing campaigns, including bylines & op-eds​
  • Coverage of branded research & content​

  • Growth & outlook/feature story development​
  • Leadership editorial campaigns​
  • Breaking news analysis & positioning​
  • Maximizing organizational milestones, including strategic growth moves, major transactions, CSR accomplishments & pro bono/community service​
  • Message pull-through analysis​
  • Media campaigns focused on industry sectors

Blog
May 22, 2025

How to stay relevant in the Trump-era news cycle? Try quick-hit flash surveys  

Case Study
May 7, 2025

Case Study: Amplifying a Top Law Firm’s Legal Insights During the 2024 U.S. Election Through a Virtual Media Roundtable

Resource
May 1, 2025

The CMO’s Guide to Developing Content that Wins in the Age of AI

Blog
April 10, 2025

Media in Transformation: How Journalism’s Evolution Creates New PR Opportunities

Blog
March 20, 2025

No Stakeholder Left Behind: How Regulated Industries Can Bridge the Communications Gap

Blog
March 14, 2025

Guidance for Navigating Media Participation in the Age of Trump 2.0

Case Study
March 10, 2025

Generating Top-Tier Media Attention with an Election-Focused Roundtable 

Blog
March 6, 2025

With Increased Scrutiny of DEI Programs, Professional Services Leaders Should Prioritize One Key Constituency—Their People  

Case Study
November 26, 2024

Boosting Awareness for a Chicago Non-Profit with Local Broadcast  

Resource
November 21, 2024

Fueling Thought Leadership With Research: A 5-Step Guide for CMOs

Resource
November 19, 2024

4-Step Guide: How to Find Your Firm’s Unique POV

Blog
November 5, 2024

To Beat AI Answers in Search, Share Owned Content Everywhere

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Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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