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Greentarget

Greentarget

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Content & Editorial

We develop and execute content plans that help our clients rise above the noise with their key audiences.

Contact us today

Organizations have a unique opportunity to bolster their reputations by delivering insights and intelligence directly to the audiences they value most. Whether that delivery occurs over a firm’s own blog, in regular client alert emails or through practice-driven research reports, industry podcasts or other branded publications, it’s crucial for any organization to tell stories that are relevant and accessible. That’s why our team of seasoned editors and writers – who hail from the world’s most respected news organizations – artfully combine our clients’ subject-matter expertise with the factual rigor and narrative techniques of traditional journalism to produce content that aligns with their own business goals and what their audience needs to know.

We start with our clients’ objectives and probe deeply into the information needs and preferences of their most important audiences before determining which content strategies and approaches will best achieve their goals. Working closely with our Media Relations, Research & Market Intelligence, Digital & Analytics and Special Situations teams, we develop and execute content plans that help our clients rise above the noise with their key audiences.

Greentarget’s Content Capabilities Include:

  • Content strategy development
  • Content workshops
  • Primary research reports
  • Blog posts & other online content
  • Op-ed campaigns
  • Bylined articles
  • Editorial series
  • Whitepapers
  • Podcasts & audio storytelling
  • Digital magazines
  • Branded event coverage
  • Motion graphics
  • Search engine optimized content
  • Speech writing
Blog
May 22, 2025

How to stay relevant in the Trump-era news cycle? Try quick-hit flash surveys  

Case Study
May 7, 2025

Case Study: Amplifying a Top Law Firm’s Legal Insights During the 2024 U.S. Election Through a Virtual Media Roundtable

Resource
May 1, 2025

The CMO’s Guide to Developing Content that Wins in the Age of AI

Blog
April 10, 2025

Media in Transformation: How Journalism’s Evolution Creates New PR Opportunities

Blog
March 20, 2025

No Stakeholder Left Behind: How Regulated Industries Can Bridge the Communications Gap

Blog
March 14, 2025

Guidance for Navigating Media Participation in the Age of Trump 2.0

Case Study
March 10, 2025

Generating Top-Tier Media Attention with an Election-Focused Roundtable 

Blog
March 6, 2025

With Increased Scrutiny of DEI Programs, Professional Services Leaders Should Prioritize One Key Constituency—Their People  

Case Study
November 26, 2024

Boosting Awareness for a Chicago Non-Profit with Local Broadcast  

Resource
November 21, 2024

Fueling Thought Leadership With Research: A 5-Step Guide for CMOs

Resource
November 19, 2024

4-Step Guide: How to Find Your Firm’s Unique POV

Blog
November 5, 2024

To Beat AI Answers in Search, Share Owned Content Everywhere

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Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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