Abby Aylman Cohen
Abby has more than two decades of experience in corporate communications for professional services firms, leveraging her deep in-house, agency, and consulting insights to develop and execute PR plans for organizations and leaders during high-stakes, transformational moments.
Abby’s in-house experience – including at a Fortune 100 financial services company – enables her to empathize with and understand her clients’ goals and perspectives, particularly in the financial services sector. She has counseled leaders and developed communications strategies across asset management, wealth management, retirement, insurance and private equity verticals, among others.
At Greentarget, Abby shepherds clients through organizational crises, develops strategies for award-winning proprietary research campaigns, and counsels executives on leadership communications strategies to enhance their visibility and align their internal and external messaging. She helps clients advance their business goals through their media relations strategies, including through media training for high-ranking corporate officers, with experience on everything from economic issues and change management to company culture and executive positioning.
Abby holds a BA in political science from Binghamton University. Based in New York, she spends her spare time with her husband, two children and dog.
Achieving business objectives
One of Abby’s first professional campaigns was bringing the iconic Encyclopedia Britannica into the digital age, launching it online.