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Greentarget

Greentarget

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Greentarget helps professional services firms create unique positions of authority.

We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.

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Fake News Research Report 2021: Combatting Misinformation & Disinformation

As “fake news” continues to plague journalism – and arguably, democracy itself – journalists are pessimistic that their own efforts, self-policing by Big Tech and government efforts are enough to turn the tide.

For a breakdown of journalists’ sentiment and some potential remedies, check out the report today.

Download Fake News 2021

Authority Figures Podcast

Join Greentarget’s Aaron Schoenherr and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry.

Listen Now

Dobbs v. Jackson Women’s Health Organization Discussion Guide for Communicators

Greentarget is advising clients on communications considerations surrounding SCOTUS’s ruling on Dobbs v. Jackson Women’s Health. We’ve created a discussion guide designed specifically for the unique dynamics professional services firms must navigate in their communications considerations.

View The Guide:

Why Your Professional Services Firm Should Engage With the Media – and How to Do it Right

Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget,  explains how companies can earn credibility through thoughtful media relations.

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How Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’

Learn how Greentarget helped a client establish themselves as an authority in a crowded subject area.

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Our team has delivered stellar results for clients in diverse industries.

Professional Services

Bringing expert counsel to sophisticated businesses.

Legal

Counseling law firms for nearly 20 years.

Accounting

Deep experience in tax, audit, compliance and more.

Commercial Real Estate

Creating winning PR strategies for companies in a rapidly evolving sector.

Financial Services

Differentiating clients in a high-stakes, highly regulated industry.

Management Consulting

Counseling those who counsel the world’s most sophisticated businesses.

Why We Do What We Do

We believe that the principles of journalism play a critical role in creating a smarter conversation.

We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.

We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.

We believe that Greentarget has a responsibility to contribute to a smarter conversation.

See how we work

We help professional services organizations direct the conversation across five complementary service offerings:

Earned Media Influence

We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.

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Research & Market Intelligence

We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.

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Content & Editorial

We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.

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Digital

We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.

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Special Situations

Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.

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Blog
May 9, 2022

Dobbs v. Jackson Women’s Health Organization Discussion Guide for Communicators

Blog
April 27, 2022

Don’t Let The Great Resignation Derail Your Company’s Communications Strategy – Lean Into Your PR Firm

Resource
April 19, 2022

10 Tips for Video Interviews with Reporters

Blog
April 12, 2022

Talking to the media can feel risky. Here’s why you should – and the right way to do it.

Case Study
April 11, 2022

How Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’

Blog
March 31, 2022

Positioning Your Firm as a Trusted Broadcast Media Authority: How the Game Has Changed

Case Study
March 28, 2022

Driving Awareness About Youth Homelessness

Podcast
March 24, 2022

Authority Figures Episode 8: Thinking of Fake News as a Chaos Problem

Blog
March 21, 2022

As Ketanji Brown Jackson’s Confirmation Hearings Commence, How Should Professional Services Organizations Decide to Weigh In?

Blog
March 10, 2022

Jennifer Smith Joins Greentarget as Director of Content & Editorial Strategy

Case Study
March 3, 2022

Bringing Empathy Education to Classrooms During COVID-19

Blog
March 2, 2022

Preparing to Discuss Financial Results with American Lawyer? Culture is the New PEP.

See All Insights >

We counsel those that counsel the world’s most sophisticated businesses.

Find out more

Want to learn more about Greentarget?
Contact us to speak with a team member.

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To reach us by phone, call 312-252-4100.

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