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Insights

Thoughts and perspectives from the Greentarget Team

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Read our State of Digital and Content Marketing Report

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Why PR Matters in the AI Era: Three Takeaways for B2B Communications Leaders on GEO, Trust, and LLM Visibility

Joe Eichner April 28, 2026

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AAM Summit 2026: Content Strategy in the AI Era

Nathan Kamradt April 23, 2026

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AI Search, Journalism’s Reset, and the New Rules of Professional Services Visibility 

Lisa Seidenberg April 10, 2026

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2026 Chief Marketing & Business Development Officer Outlook Report

March 18, 2026

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Private Equity Investment in Law Firms: The Communications Risk Leaders are Overlooking 

Aaron Schoenherr February 19, 2026

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The 2025 UN Climate Conference Dispatch: Three Key Takeaways for Energy Advisors 

February 12, 2026

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How an Award-Winning Newsletter Reinforced Lathrop GPM’s Commitment to Closely Held Businesses

February 2, 2026

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Rethinking Measurement: Why It’s Still Hard—and Where Firms Are Getting Stuck

January 23, 2026

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