December 18, 2019
Celebrating a Content Marketing Institute Honor for ThinkSet
A few weeks ago, our copy editor, Stephanie, walked into my office and handed me a piece of paper. “Want this?” she asked. Assuming I didn’t, I took it from her. But before I could drop it in the recycling bin I took a quick peek and…oh! An award! We won! (Kind of.)
Turns out the Content Marketing Institute named ThinkSet a finalist for Best Digital Publication in its 2019 awards. Not long after, ThinkSet also earned an honorable mention in the Ragan’s PR Daily Content Marketing Awards in the Electronic Publications or E-Newsletter Category.
ThinkSet is our client BRG’s magazine; we’re its editors. We plan, manage and edit all ThinkSet stories, and produce all the podcasts, in collaboration with BRG’s design, marketing and internal editing teams. Along with the marketing team, including Phil Rowley, the Chief Revenue Officer, we identify the story ideas that will showcase BRG’s smartest, most original, most advanced thinking. Our job is to use our editorial experience and know-how to help turn the firm’s best ideas into stories, or podcasts, that will connect with business leaders.
Happily, BRG is loaded with ideas. That enables us to produce stories like this one, describing the role business leaders and investors must play in combatting opioids. Or this one, which mines the PC and smartphone revolutions to reveal what the advent of autonomous vehicles could mean for the automotive business. Or this column about how big employers were driving innovation in healthcare long before Amazon got in the game.
Articles like that arm BRG’s team with powerful business development tools. Our media-relations team amplifies the impact, sharing the stories with reporters to demonstrate the authors know their stuff. That’s led to BRG consultants getting quoted in The Wall Street Journal, The New York Times and The American Lawyer, among many others.
We didn’t win the CMI award – it went to this amazing graphic novel instead. No argument there, and we were in good company among the finalists. Qantas Airways and Volkswagen (that one’s in German) also made the list.
The recognition is gratifying because, alongside the BRG team, we’ve worked hard to make ThinkSet a compelling, valuable business magazine. Maintaining a weekly publishing schedule takes a lot of effort and producing a quality magazine takes a lot of talent, commitment and creativity. The BRG team brings it all, every week. We’d like to think we do too.