Most firms know their marketing and business development functions are under pressure. Fewer know exactly where the pressure is coming from, or how their peers are handling it.

In late 2025, Greentarget spoke with chief marketing and business development officers from the legal, consulting, and accounting industries to find out. The conversations surfaced four recurring pain points that cut across sectors: talent development, sustainable growth amid economic uncertainty, keeping pace with AI, and the persistent struggle to measure marketing’s real impact.

The resulting report goes deeper than survey averages. You’ll see how priorities differ by industry, what leaders are actually worried about versus what they say publicly, and which AI tools are in active use (and for what).

You’ll also find:

• What the pressure from leadership, clients, and investors looks like right now
• How firms are thinking about AI in both operations and client-facing work
• What marketing and BD leaders say they’re prioritizing in 2026

If you lead marketing or business development at a professional services firm, this report offers a clear view into what your counterparts are working through and where they’re focused next.

Fill out the form to access the full key findings.