Amid this unprecedented crisis, reporters crave access and new stories to tell. Individuals — patients, healthcare workers, nonprofit leaders, small business owners or any number of people in need — have the stories those reporters are looking for. Yet many think connecting with reporters is some mystical process that only people “in the know” can master.

We’re providing some resources for nonprofits and others who want to get their COVID-19 story heard — but may not know where to start. Below you will find our video presentation around the media relations process to help you and/or your organization:

• Find the right reporters to reach out to — and write pitches that get their attention
• Create compelling op-eds, blog posts and other content
• Design social campaigns that gather and build momentum

We have also put together a convenient one-sheet to pass around to your teams:

Any questions? Feel free to email Joe Eichner, leader of Greentarget’s Community Investment initiative, at jeichner@greentarget.com.