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November 19, 2024

4-Step Guide: How to Find Your Firm’s Unique POV

Written by

Joe Eichner

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  • https://greentarget.com/insights/resource/thought-leadership-pov-services-firm-2/

Crafting a unique, attention-worthy point of view for your professional services firm takes work. And, unfortunately, most thought leaders fall short. They jump into the fray without taking the time to develop well-considered positions of authority that resonate with their audience and direct a smarter conversation. 

Do you know how to find your firm’s unique point of view? 

What you want to say is only one piece of the puzzle. You also need to understand what’s already been said about a topic and what your audience wants or needs to hear. Only then can you figure out what you (and ideally only you!) can bring to the table.

Get started today by downloading our 4-step guide.

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Associate VP, Content & Editorial
Joe Eichner

Joe brings creativity, intellectual curiosity and a passion for language to his work crafting content for Greentarget clients.

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