With the election mere weeks away, many professional services firms are struggling to get off the fence about participating in election-related conversations with reporters before or even after November 5^th.  

On the one hand, the election’s consequences will have a wide-ranging impact on everything from the economy to geopolitical stability to industry regulations, meaning that clients are eager for guidance and insight. On the other, staking out a thought leadership position in a hyper-polarized political environment could risk alienating key clients and stakeholders if done incorrectly.  

Yet, with the right strategy, professional services firms can position themselves as educators and leaders in conversations that lead to high-profile national election coverage.  

This guide provides a roadmap for proactive thought leadership on election-related topics where professional services firms can provide much-needed guidance. We’ll cover topics such as: 

• When, where, and why to participate in election-related conversations 

• How to effectively communicate about political issues before and after the election 

• The election topics reporters, editors, and producers care about most