Greentarget recently surveyed senior finance leaders (CFOs, heads of finance, and primary decision-makers at companies that hire accounting and advisory firms) to find out exactly how AI has changed the way they discover, evaluate, and trust accounting firm content.

The findings should change how your firm thinks about its content strategy.

Download the report to learn:

• Which channels accounting buyers access most often to research firms, and which ones they actually trust
• Why AI-generated content is losing readers at exactly the moment AI has become the dominant discovery channel
• The credibility signals that influence buyer perception most 
• Why the strategy for building authority with buyers and getting cited by AI are the same strategy
• Where to focus first.

This is original research from Greentarget, drawn from a new survey of 100 senior accounting and advisory buyers conducted in April 2026.