• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Greentarget

Greentarget

  • Our Culture
    • How We Work
    • Vision & Values
    • Diversity, Equity, Inclusion and Belonging
    • Careers
      • Internships
  • Industries
    • Professional Services
    • Legal
    • Accounting
    • Commercial Real Estate
    • Financial Services
    • Management Consulting
  • Services
    • Earned Media Influence
    • Research & Market Intelligence
    • Content & Editorial
    • Digital & Analytics
    • Crisis Communications
    • Executive Positioning
  • Insights
  • Our Manifesto
  • About Us
    • Meet the Team
    • Awards
  • Connect
June 8, 2021

Authority Figures Episode 5: Good Old-Fashioned Journalism Meets Good Old-Fashioned PR

Written by

Greentarget

Share
  • https://greentarget.com/insights/podcast/authority-figures-episode-5-good-old-fashioned-journalism-meets-good-old-fashioned-pr/

One year into the COVID-19 pandemic and months after the 2020 presidential election, fake news and its polarizing impact is still felt throughout our society. Much has been said on the topic, but even more questions remain: Whose responsibility is it to tackle? How does this differ from fake news of the past? Has fake news changed the relationship between PR and journalism?

In this episode, host Aaron Schoenherr and Charles Davis, Dean of the Henry W. Grady College of Journalism and Mass Communication at the University of Georgia, discuss findings from Greentarget’s Fake News 2020 survey, the state of local news, and the increasingly symbiotic relationship between PR professionals and journalists.

.

Episode Highlights:

1:17 Charles covers his journalism background and how it impacted his view on fake news

4:11 Aaron and Charles discuss the relationship between freedom of information and fake news

5:31 Analysis of results from Greentarget’s Fake News 2020 Survey and if journalists can tackle the issue on their own

7:33 How to define fake news and whether disinformation or misinformation is a greater threat to society

10:26 Charles provides insight into how college students view the issue of fake news and consume their news

13:49 Charles describes how speed and rapidity makes today’s fake news different from that of the past

16:29 The responsibility of big tech in combatting fake news

18:34 Aaron and Charles discuss the symbiotic relationship between journalism and public relations

20:51 Charles highlights the state of local news and how many newspapers exist in masthead only

24:40 Charles discusses who he views as authorities

Related Posts

  • Authority Figures Episode 4: A Seat at the Table

    In part two of their conversation, host Aaron Schoenherr and Tanarra Schneider, Managing Director of…

  • Authority Figures Episode 2: Using Data to Create Transparency and Authority Within Your Organization

    Companies across the country are investing in data and how to harness it, yet some…

  • How PR and Journalism Can Work Together to Fight Fake News

    As a young reporter, I viewed PR professionals as something to work around. At least,…

Related Posts

  • Authority Figures Episode 4: A Seat at the Table
  • Authority Figures Episode 2: Using Data to Create Transparency and Authority Within Your Organization
  • How PR and Journalism Can Work Together to Fight Fake News
Greentarget

Greentarget helps professional services firms create unique positions of authority.

Footer

Connect with us

To reach us by phone, call 312-252-4100.

close
  • We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice. Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.
  • Our Culture
  • Industries
  • Services
  • Insights
  • Our Manifesto
  • About Us
  • Connect
  • Privacy Notice
Close
Close