Looking for Opportunity in the Midst of Crisis.
Despite the challenges journalism is facing — AI, misinformation, even the business models on which it was built — the next generation of journalists are bringing a commitment to truth, justice and integrity to their work.
We surveyed new journalists to find out what they think about the future of journalism and how they might approach hurdles at a moment when the methods, structure and people doing the work are going through significant transformation.
Classic Reporting Methods Prevail.
Amid all the social media noise and misinformation, young journalists overwhelmingly turn to top-tier publications and expert sources for research and reporting.
In fact, our survey found nearly all respondents use traditional sources of information — top publications, organizations, experts, think tanks — to generate story ideas, research topics, source intelligence and vet information.
DEI Is a Priority.
Today’s journalists seek out diverse perspectives and sources to build trust among readers. Many of our survey respondents believe that diversity in the profession across racial, gender and economic categories is foundational for good reporting.
Greentarget helps organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media. Contact us to enhance your organization’s reputation and direct smarter conversations.