May 18-20, 2026 | The Westin Rancho Mirage Golf Resort and Spa| Palm Springs, CA

Greentarget is presenting at the Association for Accounting Marketing’s 2026 Summit, where Nathan Kamradt, Associate Vice President of Research, will share new findings on how senior buyers of accounting and advisory services are finding, evaluating, and trusting content in an AI-driven environment.

What Accounting Buyers Want. And What Firms Are Getting Wrong.

AI is changing how your clients and prospects discover and evaluate accounting and advisory firms. Traditional media is under pressure. And most firms haven’t yet caught up to what their buyers actually expect.

This session draws on proprietary Greentarget research with senior buyers of accounting and advisory services, offering a direct look at how decision-makers are incorporating AI into their process. It examines what they trust, what they don’t, and where accounting firms are falling short in meeting content expectations.

Nathan will cover:

• How AI is redefining search and reshaping how buyers access information
• How authority is built and recognized, by buyers and AI platforms alike
• The content formats and channels buyers value most, and what causes them to disengage
• Why content strategy has become essential to maintaining relevance and credibility in a changing environment

Connect with Greentarget at AAM Summit 2026

If you’re attending, we’d love to find time to connect. Reach out to arrange a conversation.