Greentarget helps professional services firms create unique positions of authority.
We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.
Learn moreState of Digital & Content Marketing Report
In today’s AI-engrossed, post-pandemic economy, it’s harder than ever to secure decision-makers’ attention.
The 11th edition of our research gathers insights from over 285 corporate general counsel and executive decision-makers on their information consumption habits and the implications for professional services marketers.
Read the ReportState of DEI Content
Business leaders are facing increased pressure to advance DEI goals. In response, they seek more guidance from their law and professional services firms on how to demonstrate their DEI progress.
Greentarget’s first-ever State of DEI Content Report draws from the perspectives of 200 C-suite executives and in-house counsel to understand what types of DEI content decision-makers are seeking, and the extent to which their outside firms are meeting those needs.
See the FindingsWhy Your Professional Services Firm Should Engage With the Media – and How to Do it Right
Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget, explains how companies can earn credibility through thoughtful media relations.
Learn MoreDeploying Research to Uncover Trends in a Fast-Moving M&A Dispute Landscape
Berkeley Research Group (BRG), a leading consulting firm, tapped Greentarget to lead its third annual M&A disputes research campaign. Greentarget’s research uncovered the implications of geopolitical and economic conditions on global M&A disputes – critical information for BRG’s legal and finance clients. Subsequent media relations efforts bolstered BRG’s reputation and web traffic.
Read The ReportHow Social Media Strategy Enhanced Brand Awareness for an Elite Higher Education Institution
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Our team has delivered stellar results for clients in diverse industries.
Why We Do What We Do
We believe that the principles of journalism play a critical role in creating a smarter conversation.
We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation.
We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard.
We believe that Greentarget has a responsibility to contribute to a smarter conversation.
We help professional services organizations direct the conversation across five complementary service offerings:
Earned Media Influence
We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media.
Learn moreResearch & Market Intelligence
We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives.
Learn moreContent & Editorial
We help organizations express their insights ideas and perspectives through compelling storytelling. With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences.
Learn moreDigital
We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information.
Learn moreSpecial Situations
Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations.
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