Jennifer Smith

A former reporter for one of the world’s leading news organizations, Jennifer knows what makes a story stand out.

Before joining Greentarget, Jennifer was a journalist at The Wall Street Journal for over a decade, covering topics including the legal profession, supply chain and logistics, and cultural institutions. In addition to breaking news on the biggest law firm failure in U.S. history, Jennifer worked as a reporter at Newsday on Long Island, where she won awards for her coverage of environmental issues and other topics. She also was an adjunct professor at the CUNY Graduate School of Journalism.

In her more than 20 years covering business, national and local news, Jennifer has gained valuable insight into what makes content compelling, urgent and relevant for readers. She combines this knowledge with the factual rigor and narrative techniques of journalism to craft authoritative content for Greentarget clients that aligns their business goals with what audiences need to know.

As Director of Content & Editorial Strategy, Jennifer leads a team of seasoned editors and writers in designing and executing strategic content campaigns for business-to-business organizations in the legal, accounting, consulting and financial services industries. She leverages news judgment and storytelling to position professional services clients as authorities through bylined articles, op-ed pieces, research reports, owned content series, podcasts and more. Using skills honed over two decades in top newsrooms, Jennifer also provides customized media training for C-suite executives and develops young writers across Greentarget.

Jennifer is passionate about social justice and improving representation in media. While at the Journal, she participated in Women at DJ — a resource and advocacy group for women at Dow Jones —and worked on diversity and pay equity efforts, both internally and as a member of the union representing Dow Jones employees.

Jennifer earned an M.S. in journalism, with honors, from Columbia University and a B.A. in European and Islamic history, with highest honors, from the University of California, Santa Cruz.