For Professional Services Marketers.
In today’s AI-engrossed, post-pandemic economy, it’s harder than ever to secure decision-makers’ attention. Greentarget and Zeughauser Group’s 2025 State of Digital & Content Marketing report has the guidance professional services marketers need.
The 11th edition of our research gathers insights from over 285 corporate general counsel and executive decision-makers on their information consumption habits and the implications for professional services marketers.
Notable Findings in Our 2025 Outlook.
This new era of upheaval has focused leaders on the fundamentals — a deeper embrace of trusted editorial sources and a bedrock insistence on relevance and utility. Our report reveals that 88% of all decision-makers value traditional media — a 7-year high.
At the same time, business leaders are also hungry for guidance on AI — yet only half of those we surveyed are satisfied with the AI insights service providers offer today.
LinkedIn Pulls Ahead.
While other social networks are losing popularity or just catching the attention of decision-makers, LinkedIn has consistently gained ground, closing in on more traditional information sources like industry publications and search engines.
Access the Archive.
Behind the State of Digital.
For more information about the 2025 State of Digital & Content Marketing or previous reports, please contact jcorey@greentarget.com.
Greentarget is a strategic public relations firm focused exclusively on the communications needs of highly competitive business-to-business organizations. We counsel those who counsel the world’s leading businesses and direct smarter conversations among their most important audiences to help deepen the relationships that impact the long-term value of their organizations.
