Greentarget developed a targeted media relations strategy to secure meetings with top business and financial reporters, strengthening the client’s visibility and long-term media relationships

Challenge

A partner and leader of a global law firm’s Government Relations and Public Affairs practice was scheduled to attend the 2026 Milken Institute Global Conference, one of the world’s leading gatherings of business, finance and policy leaders. As a former senior House leadership staffer and experienced congressional lobbyist, he was well positioned to provide insights on the rapidly evolving policy landscape in Washington in the runup to the 2026 midterm elections. But with several high-profile sources competing for reporters’ attention at the conference, the law firm needed a targeted strategy to stand out. 

Approach

Greentarget developed a proactive media engagement strategy in the weeks before the conference, identifying priority reporters who were expected to attend and positioning the partner as an authoritative source on the intersection of politics, public policy and business. To maximize the impact of each meeting, Greentarget prepared tailored briefing materials, including reporter biographies, recent coverage, interview tips and key discussion topics. The team also worked closely with the partner to refine timely messaging that aligned with reporters’ interests.

Results

Greentarget secured six meetings with reporters from leading national outlets, including The New York Times, The Wall Street Journal, Politico and Bloomberg News, along with a live interview on Bloomberg TV. The interview was featured on Bloomberg’s website and aired during the Bloomberg politics show Balance of Power, extending the law firm’s visibility to a national audience, including a client who reached out to schedule lunch after seeing the interview.

The effort resulted in the partner’s highest number of reporter meetings in 12 years of attending the conference, strengthened relationships with influential journalists and created opportunities for future commentary. The partner noted that the connections Greentarget helped build are going to be “very beneficial to the firm, not just me and the GRPA team.” When the same partner visited New York two months later, Greentarget set up in-person follow-up interviews with many of the reporters he had connected with at Milken, further cementing these relationships.