• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Greentarget

Greentarget

  • Our Culture
    • How We Work
    • Vision & Values
    • Diversity, Equity, Inclusion and Belonging
    • Careers
      • Internships
  • Industries
    • Professional Services
    • Legal
    • Accounting
    • Commercial Real Estate
    • Financial Services
    • Management Consulting
  • Services
    • Earned Media Influence
    • Research & Market Intelligence
    • Content & Editorial
    • Digital & Analytics
    • Crisis Communications
    • Executive Positioning
  • Insights
  • Our Manifesto
  • About Us
    • Meet the Team
    • Awards
  • Connect
August 26, 2024

Elevating an AmLaw 100 Firm’s Healthcare Practice through Strategic Media Relations 

Written by

Greentarget

Share
  • https://greentarget.com/insights/results/elevating-amlaw-100-firms-healthcare-practice-through-strategic-media-relations/

Challenge 

AmLaw 100 firm Polsinelli has a top-tier healthcare practice that regularly produces high quality thought leadership. The firm’s long-running Healthcare Dealmakers Conference, for example, brings together healthcare providers, innovators, and investors to discuss the state of the industry, while the quarterly Healthcare Services Distress Research Index has tracked and benchmarked industry data for more than a decade. 

Though the firm’s reputation in the healthcare industry is strong, Polsinelli wanted to do more to elevate its brand and cement its position as a healthcare law leader among prospective clients. After all, the practice has grown considerably over the past few years—bringing on former administration healthcare officials and experienced deal counsel—and the firm wanted to make sure that potential clients and the market more broadly understood it as a healthcare powerhouse. 

To stake out this territory, Polsinelli looked to Greentarget to help elevate its healthcare practice through strategic media relations.  

Solution 

The Greentarget team started by holding more than 40 meetings with firm shareholders to understand the work they do for clients and the developments they were watching over the next few months. Armed with this knowledge, the Greentarget team pitched select journalists at key publications who were covering these issues, setting up interviews and nurturing relationships between reporters and shareholders. 

At the same time, the Greentarget team conducted outreach for marquee thought leadership campaigns like the Distress Research Index and Healthcare Dealmakers Conference, setting up 1:1 reporter meetings and a media roundtable with 12 journalists from top-tier and leading industry outlets.  

Results 

In the first year of the program, the Greentarget team secured media opportunities for over 20 shareholders resulting in 48 published articles in key trade publications, including McKnights Home Care, Behavioral Healthcare Executive, MedCity News, Healthcare Risk Management, Behavioral Health Business, Part B News, and Modern Healthcare, among others. Polsinelli attorneys were even quoted in national outlets like Axios about issues involving healthcare mergers and The New York Times regarding healthcare cybersecurity trends. 

Reflecting the breadth and depth of the healthcare practice’s capabilities, stories featuring Polsinelli attorneys covered everything from state laws impacting the industry’s dealmaking, healthcare data privacy and security, the emerging role of private credit, Medicare Advantage issues, home health payment rates, behavioral health trends, and more.  

Related Posts

  • Breaking Through the Noise: Why Podcasting Should Be Part of Your Professional Services Firm’s Media Toolkit

    As industry leaders and senior professionals look for sophisticated guidance on influential and complex topics,…

  • Ace Your Next Media Interview: Tips & Tricks from PR Pros

    As an expert, you have a responsibility to engage with the media, ensuring that high-quality…

  • Why Businesses Should Keep Talking to the Media

    Despite the relentless challenges facing both traditional and emerging news outlets, the media remains a…

Related Posts

  • Breaking Through the Noise: Why Podcasting Should Be Part of Your Professional Services Firm’s Media Toolkit
  • Ace Your Next Media Interview: Tips & Tricks from PR Pros
  • Why Businesses Should Keep Talking to the Media
Greentarget

Greentarget helps professional services firms create unique positions of authority.

Footer

Connect with us

To reach us by phone, call 312-252-4100.

close
  • We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice. Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.
  • Our Culture
  • Industries
  • Services
  • Insights
  • Our Manifesto
  • About Us
  • Connect
  • Privacy Notice
Close
Close