As an expert, you have a responsibility to engage with the media, ensuring that high-quality perspective cuts above the clutter of uninformed prattle. That said, being on the opposite end of a reporter’s camera, microphone, and notepad can be daunting to even the most media-savvy thought leaders.

Fortunately, you don’t have to jump into the battlefield without tools or backup. Greentarget’s media pros would like to share our guide with you to help you approach your next media interview with skill and swagger.