Over the past two years, reporters have increasingly turned to online video calls as convenient ways to conduct interviews with faraway sources. The result has been an influx of opportunities for business leaders to engage with the media and establish themselves as authorities in their areas of expertise.

To take maximum advantage of this, one must be ready to not only interview with reporters, but do so via Zoom or similar programs. These interviews come with their own set of challenges and considerations…but don’t worry: we’re here to get you and your firm prepared.