Executive leaders facing pressure to advance diversity, equity and inclusion (DEI) want more guidance on those efforts from their law firms and professional services providers—and say advisors must also do more to demonstrate their own DEI progress.

That’s according to Greentarget and Zeughauser Group’s first-ever State of DEI Content Report. An extension of our 2022 State of Digital & Content Marketing Survey, the report takes a deep dive into the increased demand for actionable DEI content among clients of professional services firms. Drawing on the perspectives of 200 C-suite executives and in-house counsel, the report uncovers what types of DEI content decision-makers are seeking, and the extent to which their outside firms are meeting those needs.

Our research also examines the hurdles that law firms and professional services providers face in advancing DEI initiatives at their own organizations. And we’ve paired this year’s DEI-focused results with practical guidance for marketers on how to navigate critical issues surrounding DEI to provide the guidance clients are seeking—and bolster their own DEI efforts, to ensure that content is authentic and credible.

We’re confident this year’s inaugural report will help legal and professional services organizations better understand and address their clients’ growing demand for more effective DEI content.