Greentarget and BRG Win Gold MarCom Award for ThinkSet Magazine 
 

CHICAGO, IL (October 20, 2025) – Greentarget today announced that the firm, in partnership with its client BRG, was awarded a gold medal at the 2025 MarCom Awards in the “Publications | Magazine | Corporate” category. The firms were jointly recognized for their work on BRG’s ThinkSet magazine, particularly its Spring 2025 “Antitrust Across the Atlantic” issue.  

ThinkSet aims to provide nuanced, multifaceted thinking and expert guidance to help organizations adopt a more strategic, long-term mindset. Each quarter, BRG releases an issue featuring Q&As, infographics, op-ed style pieces and more, devoted to analyzing an emerging theme from different angles in the business landscape. The “Antitrust Across the Atlantic” issue considered whether a new era of antitrust and competition policy is on the horizon, with nine articles from 12 BRG experts around the world and a podcast with David Teece, BRG’s cofounder and chairman emeritus. 

“In professional services, thought leadership can seem endless—and separating your best content from that of competitors requires a strategic plan to highlight insights with the greatest relevance, utility, urgency and novelty,” said Joe Eichner, Vice President of Greentarget’s Content & Editorial team. “That’s been our North Star with ThinkSet, and I look forward to continue working with our excellent partners at BRG to create the high-impact content ThinkSet readers have come to expect.”   

MarCom is administered by the Association of Marketing and Communication Professionals. The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. The award-winning issue of ThinkSet drew on BRG’s leading Antitrust & Competition practice to introduce a collection of global insights on shifting competition policies, the impact of new technologies on antitrust enforcement and burgeoning market trends across the U.S., EU, U.K., Asia-Pacific and Africa. 

“Since its inception in 2017, ThinkSet has evolved to become a go-to resource for some of BRG’s best thought leadership,” said Matthew Caselli, Editor-in-Chief of ThinkSet and Senior Content Manager at BRG. “The content in this and other issues exemplifies that in-depth thinking on complex topics does not have to be filled with dense, jargon-filled text. Our goal, in collaboration with Greentarget, is to craft clear, succinct and engaging content that doesn’t waste our business audience’s most valuable asset: time.”  

The next issue of ThinkSet—a 2026 outlook series—will be released later this fall. Explore even more of what BRG’s ThinkSet magazine has to offer here.  
 

About BRG 
BRG combines world-leading academic credentials with world-tested business expertise, purpose-built for agility and connectivity, which sets us apart—and gets our clients ahead.  

Our top-tier experts include experienced industry leaders, renowned academics and leading-edge data scientists. Together, they bring a diversity of proven real-world experience to economics, disputes and investigations; corporate finance; and performance improvement services that address the most complex challenges for organizations across the globe. 

Our unique structure nurtures the interdisciplinary relationships that give us the edge, laying the groundwork for more informed insights and more original, incisive thinking from diverse perspectives that, when paired with our global reach and resources, make us uniquely capable to address our clients’ challenges. 

Visit thinkbrg.com to learn more. 
 
About Greentarget 

Greentarget is a strategic public relations firm focused exclusively on the communications needs of highly competitive professional services organizations. We counsel those who counsel the world’s leading businesses and direct smarter conversations among their most important audiences to help deepen the relationships that impact the long-term value of their organizations. For more information, visit www.greentarget.com.