In 2018, Zipari tasked Greentarget with helping the company boost its leadership voice as a facilitator of smarter conversations around the customer experience in health care insurance. Zipari specifically sought to increase its presence on social media platforms, drive more traffic to its website, and develop relationships with key category influencers.
To execute this plan, Greentarget monitored for trending topics and issues that influential organizations, individuals and journalists were promoting via social media and redistributed those topics and trends — as well as its own thought leadership — via Zipari’s social media channels. To supplement those efforts, Greentarget developed a social media calendar, and provided a robust social media engagement plan to ensure Zipari was participating in key discussions and driving a smarter conversation among stakeholders.
413% increase in LinkedIn followers.
27% increase in followers on Twitter.
Developed relationships with several influencers solely through social media outreach.