In 2018, Greentarget was tasked to leverage Prophet’s 3rd annual Brand Relevance Index® (BRI) as a platform to highlight and distinguish the consulting firm’s sophisticated, full-service digital and marketing consultation offerings.
The consulting firm wanted to extend the reach of the BRI beyond their direct channels, positioning Prophet as a go-to resource for reporters/influencers in the brand and marketing industry. The Greentarget team imbedded in the research analysis, creating messaging of interest to various levels of media and then developed and executed a multi-channel plan, creating all external-facing content from FAQs to press releases.
On launch day, secured more than two dozen pieces of US coverage
Coverage included USA Today, Forbes, NBC, CBS and Business Insider
Hosted the firm’s first virtual media roundtable on launch day