January 31, 2017
Thought Leadership in a World of ‘Alternative Facts’
There’s a new dynamic in Washington, D.C., in which critical issues are arguably debated with unsupported claims and promulgated by sources who intentionally refuse to correct them, while the media is denounced with open contempt at the highest levels. Even for organizations not directly involved in politics, it’s worth wondering whether the ground rules for thought leaders are changing – and changing dramatically. This is an important question at Greentarget, where we promote and protect our clients’ brands and reputations. Because what many of our clients sell is their own intellectual capital, we spend a good portion of each day helping them participate skillfully in influential conversations on the belief that their ideas, if articulated clearly and disseminated effectively, will drive meaningful interactions and business. But even if Washington has changed (dramatically) in a relatively short period of time, I’d argue the thought leadership rules we regularly preach to our clients haven’t changed; in fact, they are more important than ever. We tell our clients that the core tenets of basic decency must continue to guide their thought leadership. And we believe adherence to the canons listed below will distinguish their messages and help them truly contribute to a smarter conversation.
- Be honest.
- Be smart.
- Be kind.