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Greentarget

Greentarget

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Legal

Greentarget possesses unparalleled PR expertise in the legal industry. For more than two decades, we have been counseling law firms on communications and marketing strategies to amplify their voices in an increasingly competitive market and position them as authorities in the industry.  

We immerse ourselves in your perspectives to position you at the forefront of industry discussions. Today, we are proud to serve some of the world’s largest and most respected law firms. 

Contact us today

Our Expertise

In a diverse and competitive industry under unprecedented new pressures from corporate clients, demographic shifts and emerging service providers, it’s vital for law firms to project a compelling and differentiated message.

In our annual State of Digital & Content Marketing Survey, we survey legal counsel and law firm marketers’ content consumption and digital habits. We know information overload is a widespread source of frustration, yet law firms continue to produce more and more content. Worse, three out of four firms still lack documented strategies to guide their publishing. After watching this pattern repeat itself year after year, we think it’s time for law firms to set a new course – with deliberate, thoughtful media and content strategies.

Greentarget works with some of the most prestigious firms in the world, from AmLaw 100 firms to boutiques and legal industry service providers. We have deep relationships with national top-tier journalists and trade reporters. We also support law firms in research-based thought leadership campaigns, digital and social strategy and content marketing programs.

Our services help law firms:

Promote their reputation for advising world-class companies in specific practice areas

Convey a differentiated and inspired culture for prospective laterals

Articulate a client- and talent-centric vision and value proposition

Resource
June 2, 2025

[Webinar Recording] How AI is Reshaping Your Firm’s Content Strategy

Case Study
May 28, 2025

Case Study: Spotlighting Littler’s Thought Leadership Through an Exclusive Virtual Roundtable Event

Blog
May 22, 2025

How to stay relevant in the Trump-era news cycle? Try quick-hit flash surveys  

Case Study
May 7, 2025

Case Study: Amplifying a Top Law Firm’s Legal Insights During the 2024 U.S. Election Through a Virtual Media Roundtable

Resource
May 1, 2025

The CMO’s Guide to Developing Content that Wins in the Age of AI

Blog
April 10, 2025

Media in Transformation: How Journalism’s Evolution Creates New PR Opportunities

Blog
March 20, 2025

No Stakeholder Left Behind: How Regulated Industries Can Bridge the Communications Gap

Blog
March 14, 2025

Guidance for Navigating Media Participation in the Age of Trump 2.0

Case Study
March 10, 2025

Generating Top-Tier Media Attention with an Election-Focused Roundtable 

Blog
March 6, 2025

With Increased Scrutiny of DEI Programs, Professional Services Leaders Should Prioritize One Key Constituency—Their People  

Case Study
November 26, 2024

Boosting Awareness for a Chicago Non-Profit with Local Broadcast  

Resource
November 21, 2024

Fueling Thought Leadership With Research: A 5-Step Guide for CMOs

See All Insights >

Want to learn more about Greentarget?
Contact us to speak with a team member.

Contact us

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To reach us by phone, call 312-252-4100.

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