In a diverse and competitive industry under unprecedented new pressures from corporate clients, demographic shifts and emerging service providers, it’s vital for law firms to project a compelling and differentiated message.

In our annual State of Digital & Content Marketing Survey, we survey legal counsel and law firm marketers’ content consumption and digital habits. We know information overload is a widespread source of frustration, yet law firms continue to produce more and more content. Worse, three out of four firms still lack documented strategies to guide their publishing. After watching this pattern repeat itself year after year, we think it’s time for law firms to set a new course – with deliberate, thoughtful media and content strategies.

Greentarget works with some of the most prestigious firms in the world, from AmLaw 100 firms to boutiques and legal industry service providers. We have deep relationships with national top-tier journalists and trade reporters. We also support law firms in research-based thought leadership campaigns, digital and social strategy and content marketing programs.