Directing smarter conversations requires powerful insights that are rooted in sound market intelligence. Our Research & Market Intelligence team delivers award-winning custom research solutions addressing a diverse array of challenges confronted by B2B organizations. These range from identifying trends and developments within a specific industry and defining the competitive environment to testing client perceptions toward a new business offering and gauging brand awareness.

Our consultative and strategic approach to research works in concert with our Media Relations, Content & Editorial Strategy, Digital & Analytics and Special Situations capabilities. This seamless combination of capabilities and approaches allows us to address client challenges, shed new light on complex issues and ultimately drive a smarter conversation.

Our research process

Your goals chart the path. Throughout our research, we refer back to them to make sure our insights are actionable. We start by conceptualizing:

• Our overarching goals
• The decisions you’re facing
• What success looks like

We then coordinate the relevant research components, including:

• Selecting the best methodology: qualitative, quantitative or secondary
• Collaborating with you on a research plan
• Executing that research

We then seek to clarify the results of the research phase(s) through:

• Analysis of the results
• Delivery of actionable insights
• Follow-up research where needed