The way a CEO communicates with internal stakeholders and the public impacts everything from a professional services firm’s marketplace reputation to its ability to attract new talent and clients. And in all-eyes-on-the-executive moments, the onus is on CMOs and communications leaders to help CEOs communicate authentically and influence their priority audiences.

It’s particularly important to provide strategic counsel to your CEO any time your firm experiences an event outside of the ordinary course of business. These situations can significantly affect how stakeholders perceive your firm, and so must be treated with careful consideration.

In this guide, you’ll learn how to equip your CEO to:

• Navigate PR crises and reputational threats
• Participate skillfully in media interviews and other uncontrolled environments
• Share news about an M&A deal with internal and external stakeholders
• Inspire confidence in the organization during leadership transitions
• Share news about economic concerns with employees